Director of Consumer & Market Insights

Iovate

  • Canada
  • Permanent
  • Full-time
  • 16 days ago
Iovate is a dynamic, leading-edge nutrition company that delivers some of the highest quality, most innovative and effective active nutrition, and weight management products in the world. Each of our Brands are committed to biology, science, and their own culture to assist customers in reaching their goals.Director of Consumer & Market InsightsAre you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Director of Consumer & Market Insights to join our team!Iovate seeks a data-driven and commercially oriented Director of Consumer & Market Insights to lead the company's insights strategy across its global wellness portfolio. This individual will be responsible for delivering actionable consumer, shopper, and category insights to inform brand strategy, campaign development, content optimization, and go-to-market execution. Reporting to the Vice President of Global Marketing, this leader will collaborate closely with brand, creative, performance marketing, and executive teams to embed insight-led decision-making across all functions.Key Responsibilities:
  • Develop and lead the global insights strategy, covering consumer, category, market, and competitor analysis across retail, DTC, and digital channels.
  • Translate quantitative and qualitative research into strategic insights that drive brand positioning, pricing strategies, and marketing effectiveness.
  • Oversee custom research initiatives, including brand health tracking, consumer segmentation, usage & attitude studies, creative testing, and shopper research.
  • Partner with Performance Marketing to assess campaign effectiveness, brand lift, and creative impact across media platforms.
  • Leverage advanced AI-powered research and analytics tools (e.g., ChatGPT, Suzy, SurveyAI) to uncover deep consumer insights, automate data synthesis, and enhance strategic recommendations.
  • Deliver recurring dashboards and reports for senior leadership to track and monitor brand performance, consumer trends, and category shifts.
  • Manage syndicated data platforms including NielsenIQ, Numerator, and Spins, serving as lead liaison for external research and analytics vendors.
  • Collaborate with Brand Directors, Creative leadership, and Sales to embed insights into annual planning, GTM strategies, and content development.
  • Present insights to internal stakeholders in a clear, compelling, and actionable manner, influencing key business decisions.
Qualifications:
  • 5-10 years of experience in consumer insights, market research, or marketing analytics within CPG, wellness, nutrition, or performance-based consumer industries.
  • Proven track record of using insights to influence brand, campaign, and commercial decisions across omnichannel environments.
  • Deep experience with a range of research methodologies and syndicated data tools.
  • Strong analytical thinking, communication, and stakeholder management skills.
  • Experience managing external research vendors and leading cross-functional initiatives.
  • Proven experience using BI and data visualization tools such as Power BI, Tableau, Looker, or Qlik; and cloud-based data platforms including Azure Fabric, Snowflake, BigQuery, or Redshift.
  • Hands-on experience with AI-powered platforms such as ChatGPT, Suzy, and other generative or agile research systems to accelerate testing, insight generation, and creative validation.
  • Familiarity with Google Analytics, CommerceIQ, Klaviyo, and Iovate's broader Martech stack to inform data-driven decision-making.
  • Strong working knowledge of syndicated data systems such as NielsenIQ, Numerator, and Spins to extract strategic intelligence for brand and category planning.
  • Hands-on, entrepreneurial mindset.
What We Offer:
  • World class gym, fitness classes and external basketball court
  • Community involvement through charitable events
  • Competitive compensation package
  • 100% Group Health & Dental Coverage
  • Employee Assistance Program
  • Company RRSP Matching
  • Paid vacation & 5 personal days
  • Employee Engagement Events
  • Product & Swag from our industry leading brands
  • Professional career development
  • Opportunities for Global career exposure without the need to relocate!
Company CultureOur Mission at Iovate is to inspire active lives through nutrition and wellness for a healthier tommorow. We pride ourselves on being collaborative, innovative, and employee-focused. We foster a fast-paced environment where every team member is valued. As an equal opportunity employer, we are committed to creating an accessible and inclusive workplace for all.Ready to make an impact? Apply Now by sending your resume to and join our team at Iovate Health Sciences International Inc.!Iovate Health Sciences International Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Latest Job PostingsJoin Our TeamDo the best work of your career, while being your most authentic self, in a dynamic, challenging and rewarding environment.

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