Senior Marketing Manager, TELUS Rewards

Toronto, ON
$86,000-160,000 per year
Permanent
Full-time

15 days ago

DescriptionAre you a passionate marketing leader who thrives at the intersection of loyalty strategy, campaign execution, and high-impact partnerships? Do you love building programs that create real value for customers and drive measurable growth? If so, we have an exciting opportunity for you!The TELUS Rewards team is looking for a dynamic Senior Marketing Manager to champion and elevate our loyalty program - one of Canada's most exciting customer rewards ecosystems. This is a high-impact individual contributor role where you'll own the end-to-end marketing strategy and execution for TELUS Rewards, driving program awareness, member growth, and partnership activation with iconic brands like WestJet.Here's the impact you'll make and what we'll accomplish togetherAs the Senior Marketing Manager, TELUS Rewards, you will be the driving force behind the program's marketing presence - internally and externally. Here's how:Campaign Strategy & Execution

Lead the development and end-to-end execution of integrated marketing campaigns to promote TELUS Rewards across internal and external channels
Drive go-to-market strategies that increase program awareness, member acquisition, and engagement across Mobility & Home services
Champion personalization and segmentation strategies to deliver relevant, timely messaging across the full customer journey
Own campaign performance tracking, KPI reporting, and continuous optimization to maximize ROI and program impact

Partnership Marketing & Execution

Own the marketing execution for key Rewards partnerships, including flagship partners such as WestJet, from campaign brief through to activation and post-campaign analysis
Collaborate with Business Development and partner teams to develop co-branded campaigns that amplify the value of TELUS Rewards for members
Identify and evaluate new partnership marketing opportunities to enhance the program's value proposition and competitive positioning
Manage partner marketing timelines, deliverables, and stakeholder communications to ensure seamless execution

Program Growth & Member Engagement

Develop and execute strategies to grow the TELUS Rewards member base and increase active engagement within the program
Drive the evolution of the Rewards value proposition through compelling storytelling, offers, and member communications
Support channel readiness and integration of Rewards messaging across all customer acquisition and retention touchpoints
Lead competitive analysis across loyalty and telco sectors to identify growth opportunities and maintain market leadership

Cross-Functional Collaboration

Partner with Product, Technology, and Operations teams on program enhancements and new feature launches
Work with Brand and Communications teams to ensure consistent, on-brand Rewards messaging across all channels
Engage with Sales and Customer Care teams on channel enablement and Rewards program education
Collaborate with Finance on campaign budgeting, business casing, and financial planning for marketing initiatives
Coordinate with Legal, Regulatory, and Privacy teams to ensure all campaigns and partner activations meet compliance requirements

QualificationsWhat You Bring

Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of progressive marketing experience with a proven track record of delivering results
Demonstrated success leading integrated marketing campaigns from strategy through execution across multiple channels
Experience in partnership marketing, co-branded campaigns, or loyalty/rewards program marketing
Strong analytical skills - you're comfortable working with data and translating insights into actionable marketing strategies
Excellent project management capabilities with the ability to manage multiple campaigns and priorities simultaneously
Exceptional communication and presentation skills, with the ability to influence and collaborate with stakeholders at all levels
Proficiency in marketing analytics, KPI tracking, and performance optimization
Agility and adaptability to thrive in a fast-paced, dynamic environment
Entrepreneurial spirit - self-driven, proactive, and comfortable navigating ambiguity

Nice to Haves

Proven experience managing loyalty, rewards, or customer engagement programs
Experience in telecommunications, travel, or retail partnership marketing
Familiarity with TELUS Consumer Solutions, including wireless and wireline business units
Bilingual (English/French) is an asset
Experience with CRM platforms, marketing automation, and digital campaign tools

Salary Range: $86,000-$160,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

Job Type: This is for a current vacancyA bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings13
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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