Senior Product Marketing Specialist

Halifax, NS
Permanent
Full-time

23 days ago

Headquartered in Atlantic Canada with a global presence in over 40 countries and a dedication to innovation over 50 years, the PAL Aerospace team thrives at the forefront of aviation technology and expert crew skills. As a rapidly growing company, we’ve built a reputation for delivering airborne special mission solutions that enable our customers to address today’s complex security, safety, economic, and environmental threats – we need exceptionally talented marketers to help us do that. On the PAL Aerospace marketing team, you’re working alongside a tight-knit group of passionate marketers who get to merge bold creativity and effective strategy with incredibly talented engineers, operators, pilots, and ambitious customers to make the world a safer and more sustainable place.Our marketing team is looking for a Senior Product Marketing Specialist to introduce the future of C4ISR special mission products such as the PAL Aerospace mission system and CarteNav’s AIMS-ISR and AIMS-C4. PAL Aerospace’s target audience is technical and demanding. In this highly impactful role as a product marketer, you must be confident in delivering succinct, highly valuable, and actionable marketing to operators, government customers, and OEMs tackling today’s threats, including domestic affairs, public safety, environmental, civil operations, and defence. This role will report directly to the Director of Marketing to coordinate sales enablement, campaigns, product news, go-to-market strategies, market research, and other demand-generating activities. As a Senior Product Marketing Specialist, you will heavily collaborate with internal stakeholders and external partners to build working relationships to drive meaningful growth and compelling storytelling.Learn how PAL Aerospace is delivering the future of C4ISR special mission products here:At PAL Aerospace in this role, you’ll get to:

Drive value proposition, positioning, and messaging development for mission system software, special mission aircraft, contracted ISR operations solutions, and productized engineering/design/modification programs.
Own the cadence and outcomes of our partner-facing broadcasts and thought leadership program. From topic selection and SME prep through promotion, execution, and post-event reuse into evergreen demand and enablement assets. This role is public-facing; you should be comfortable presenting live to technical audiences and facilitating SMEs.
Be PAL’s internal connective hub for product story and GTM readiness: run a recurring cross-BU cadence that keeps Sales/BD & Marketing aligned with engineering, mission software (CarteNav), global mission ops, technical services, and aircrew training: turning program reality into one narrative, proof points, and priorities the org can execute.
Aggressively uncover and validate USPs through customer/partner interviews, win/loss insights, competitive review, internal SME discovery, and field feedback. Then turn it into a story Growth-marketing/Sales/BD can use.
Collaborate with the PAL Aerospace marketing and BD teams on the enablement system: pitch narrative, decks, one-pagers, competitive talk tracks, product briefs, and evergreen assets used in real sales conversations. Additional growth marketing content that you may collaborate on includes case studies, product videos, white papers, web copy, and more.
Lead go-to-market planning for product launches and major updates: narrative, proof points, announcements, partner coordination, and integrated campaign planning.
Become a product expert and power-user of current products for effective communication internally with sales & BD as well as externally with collaborating partners.
Work with the marketing team on events to ensure products are represented correctly, effectively, and interactively at all in-person and online events PAL Aerospace and its subsidiaries participate in.

You’ll particularly love it here if:

You have 1-5 proven years in product marketing, solutions marketing, or a similar role (B2B/SaaS experience is a plus) and can prove you’ve built positioning, ICPs, and value props that Sales actually used.
You are eager to accelerate your product marketing career in the demanding yet highly rewarding fast-paced aerospace and defence market.
Are independent, accountable, and energized by high-ownership roles.
Have opinions on what makes a product shine above the rest and how to target and capture a market segment.
You see the game of marketing as a fun pursuit with a keen focus on ambitious goals and the challenges it takes to achieve them.

What you can expect from PAL Aerospace:

Results-oriented culture: Flexible hours and remote working options empower our marketing team to focus on doing amazing things that move the needle in society, not the clock.
Diversity & inclusivity: We believe varied backgrounds and perspectives are a competitive advantage. PAL Aerospace is committed to being an inclusive workplace that celebrates diversity and promotes critical thinking.
Free flow of communication: From co-op students to executives, there are no barriers to sharing knowledge and, most importantly, ideas. Transparency and ease of communication across all levels and teams are encouraged.
Travel Privileges: Full-time employees enjoy travel passes with many domestic and international partner carriers.

CLOSING DATE: Applications will be accepted until April 6, 2026.PAL Aerospace is committed to fostering an inclusive work environment that celebrates and encourages diversity, equity, and inclusion whereby individuals are recognized, supported, and respected. Candidates of all backgrounds are encouraged to apply.Only those candidates selected for an interview will be contacted. Thank you.

PAL Airlines

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