Manager, Retail Category Management, TH, Canada
Restaurant Brands International
- Toronto, ON
- Permanent
- Full-time
- Develop holistic category strategies to address business need and drive ongoing sales & profitability
- Create business cases and strategic 3-year plans for the assigned Category portfolio in order to advocate for new platform launches, limited time offers (LTOs), promotional tactics, digital initiatives, and optimization of assortment strategy
- Be the go-to expert in the organization for the assigned Category and work collaboratively with other cross-functional teams to launch impactful initiatives for your product portfolio
- Leverage guest research to develop strong business plans and marketing campaigns, while collaborating with Consumer Insights team to build a pipeline of future research to be executed for ongoing Category learnings
- Negotiate with external/internal suppliers and manage suppliers’ funding and costing agreements
- Coordinate with the Calendar Planning team to effectively roadmap initiatives within the Marketing calendar
- Develop campaign briefings for Marketing Communications to inform creative campaign development for in-store merchandising, mass media, and digital marketing channels
- Analyze the performance of product mix plans while proactively managing the introduction/discontinuation/optimization of the product mix within assigned categories
- Ensure regular and promotional pricing strategies for assigned categories are delivered with a focus on gaining a competitive advantage
- Implement changes with a focus on gaining a competitive advantage and follows up and resolves key pricing issues
- Recommend and develop effective plans/merchandising strategies for the promotion of assigned categories via various marketing venues and partners with key stakeholders to ensure effective communication and implementation of plans
- Communicate environmental, legislative and product integrity standards to key stakeholders (e.g., suppliers) and ensures that new lines reflect environmental/legislative compliance/product integrity
- Visit competitions, trade shows, and industry events and recommend/implement innovative and profitable merchandising ideas and solutions
- University degree in Business, Retail Management, Marketing, or related field
- Minimum of 4-6 years’ experience in Confectionary (Sweets & Snacks) category management or product development in Retail, CPG, or QSR industry
- Proficiency in Microsoft Office application, with a focus on: Word, Excel, and PowerPoint
- High analytical skills and creative problem-solving skills
- Strong teamwork, communication and interpersonal skills
- Strong analytical abilities combined with creativity in problem solving
- Highly organized and motivated with a desire to outperform
- You have strong time-management and organizational skills and high attention to detail.
- You’re resilient and thrive in a fast-paced, high-pressure environment working on multiple and competing projects simultaneously, with a sense of urgency and thoughtfulness.
- You have strong critical-thinking and conceptual problem-solving skills. You are be able to debate complex issues, ask the right questions, interpret data and synthesize learnings and think outside the box.