Strategic Marketing Programs Manager

Waterloo, ON
$89,600-126,000 per year
Permanent
Full-time

22 days ago

Worker Sub-Type: RegularJob Description:Position SummaryThe Strategic Marketing Programs Manager will support the building, execution, and optimization of integrated marketing programs that advance the BlackBerry Secure Communications presence across government, defence, public safety, and critical infrastructure markets. This role requires strong operational discipline and creative capability—someone who can execute detailed program plans, manage channel activities, and deliver high‑quality campaign assets.This role blends program execution, content coordination, and digital channel management. You will contribute to messaging development, copy refinement, and campaign storytelling while working closely with Product Marketing, Content, Brand, PR, and Field Marketing to deliver programs that establish trust and credibility in high-stakes environments.Key ResponsibilitiesProgram Execution & Coordination

Proven ability to orchestrate successful multi-channel marketing programs for priority audiences across high-impact digital channels—in particular web and LinkedIn. LinkedIn campaign management expertise is a must.
Translate business goals into actionable program plans with defined timelines, workflows, and KPIs.
Use marketing automation and digital tools—such as Pardot, LinkedIn Advertising, Google Ads, DemandBase, TechTarget—to execute and optimize program components.
Track market and audience trends to help refine campaign approaches and enhance program performance.
Support competitive reviews across SEO, PPC, and digital channels to identify opportunities for campaign improvement.

Content Coordination, Writing & Creative Support

Contribute to messaging development and bring campaigns to life by drafting and editing copy for assets that support the BlackBerry Thought Leadership activities.
Participate in creative ideation sessions to help generate campaign concepts and messaging angles, translating ideas into actionable briefs.
Apply an understanding of regulated-market buyer journeys to ensure accuracy, clarity, and credibility in content.
Maintain consistency in voice, tone, and messaging across web, LinkedIn, email, and partner channels.
Use AI-supported tools to accelerate content drafting and production while upholding brand and compliance standards.

Full Project Lifecycle Participation

Initiation: Support definition of program scope, objectives, and KPIs aligned to sales cycles and buyer journeys.
Planning: Build and maintain work-back schedules, task assignments, and risk mitigation plans.
Execution: Coordinate the delivery of creative, content, web, and LinkedIn assets, ensuring they meet quality and messaging standards.
Monitoring & Control: Track progress, identify bottlenecks early, and maintain steady communication with stakeholders.
Reporting: Produce concise, insight-driven updates on program performance and channel impact.
Closure: Support program debriefs, lessons learned, and process improvements.

Operational Excellence

Maintain scalable processes, dashboards, and documentation that support efficient program execution.
Support change management initiatives that improve workflow clarity and operational agility.
Promote best practices in campaign workflows, creative production, and cross-team collaboration.
Assess new tools and technologies, identifying opportunities to streamline execution.
Interpret multi-channel performance data—including LinkedIn, web, and content engagement—to provide actionable insights.
Use AI and automation to enhance program velocity, compliance, and accuracy.

Qualifications

5 years in marketing program execution, campaign management, or marketing operations, ideally within B2G markets such as cybersecurity, government technology, telecom, public safety, or national security.
Experience managing complex, multi-channel marketing campaigns—including strong hands-on experience running and optimizing LinkedIn campaigns.
Understanding of government procurement cycles and secure communications buyer journeys; experience with headless CMS platforms (e.g., Storyblok) and personalization tools (e.g., Croct) is an asset.
Experience with agile/scrum methodologies and CMS/marketing execution platforms such as Optimizely.
Capability with analytics tools like Google Analytics, Salesforce, Looker.
Strong writing and communication skills with the ability to craft clear, compelling, audience-relevant copy.
Experience using AI tools to improve workflow efficiency and content delivery.
Highly organized, resourceful, and effective in fast-paced, matrixed environments.

What You Bring

Strong execution discipline, business acumen, and structured program-management skills.
A collaborative, detail-oriented approach with a focus on delivering high-quality campaign components.
Curiosity, adaptability, and a commitment to continuous improvement.
A strong written voice and creative instinct, with the ability to help translate complex topics into clear narratives.
Interest in secure communications, national security, and mission-critical technologies.

#LI-NR1Scheduled Weekly Hours: 40Compensation Hiring Base Salary Range: $89,600.00 - $126,000.00Please be advised that the compensation hiring range indicated herein is provided solely as a good-faith estimate of expected base compensation for the position. The actual compensation offered will be determined at the time of hire and is contingent upon multiple factors, including but not limited to the candidate’s qualifications, relevant experience, demonstrated skills, and results of assessments conducted during the hiring process.Bonus: The BlackBerry Variable Incentive Pay (VIP) program is an organization-wide bonus incentive program which aims to reward full-time eligible employees for their contribution to BlackBerry’s success. VIP payments are made in addition to base salary and factor in company’s performance as a way for employees to share in BlackBerry’s achievements.Benefits: The BlackBerry Employee Benefits programs offer a wide range of benefits that support your physical, financial and personal well-being. BlackBerry remains committed to offering affordable benefits including coverage for medical, dental, vision, life, disability insurance, retirement, employee share purchase program and paid-time-off to those that meet the eligibility requirements.Disclosure of Position Status: This is an active opening. We are seeking to fill this position immediatelyDisclosure of Artificial Intelligence:We do not use artificial intelligence (AI) to screen, assess, or select applicants at any stage of our recruitment process. All applications are reviewed and evaluated by our hiring team.

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