Online Experimentation and Data Lead

Toronto, ON
$75,000-105,000 per year
Permanent
Full-time

Just now

Online Experimentation and Data Lead at The Home Depot in Toronto, ON M3C 4H9Job AttributesReq IDReq176718Job Location1 Concorde Gate, Toronto, ON M3C 4H9Opening TypeExisting VacancyJob TypeFull TimeCareer AreaCorporateSalary$75,000 - $105,000TypeOnsite1 Concorde Gate
Toronto, ON M3C 4H9Req176718Full TimeExisting VacancyCorporate$75,000 - $105,000OnsiteJob DescriptionPay Range: $75,000 - $105,000At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you're also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.Position Overview:As the Online Experimentation and Data Lead, you will be the architect of curiosity and the guardian of statistical rigor for our digital storefront. Sitting within the Ecommerce Analytics team, your mission is to transform "I think" into "the data shows."You will lead the end-to-end experimentation lifecycle-from tracking implementation and hypothesis generation to sophisticated statistical analysis and executive storytelling. Whether we are optimizing the checkout flow for power tools or refining the UX of our "Kitchen Visualizer," you ensure every change is backed by data and executed with precision.Key Responsibilities:Experimentation Strategy & Execution

End-to-End Ownership: Lead the design, execution, and analysis of A/B, Multivariate (MVT), and Experience Targeting (XT) tests using Adobe Target.
Statistical Rigor: Apply core statistical principles to ensure test validity. This includes calculating minimum detectable effect (MDE), power analysis, sample size requirements, and interpreting $p$-values and confidence intervals to avoid Type I and Type II errors.
Roadmap Management: Prioritize the testing backlog based on potential ROI, effort, and strategic alignment with Home Improvement business goals.

2. Web Analytics & Implementation (Adobe POV)

Implementation Leadership: Act as the Subject Matter Expert (SME) for Adobe Experience Platform (AEP) Tags (formerly Launch). You will define data layer requirements and manage tag configurations to ensure seamless data collection.
SDR Management: Maintain and update the Solution Design Reference (SDR) to ensure all experimental variables and custom events (eVars, props, success events) are captured accurately in Adobe Analytics.
Quality Assurance: Perform rigorous QA on tracking deployments to ensure data integrity across different devices and browsers.

3. Reporting & Insight Synthesis

Analysis Workspace: Build advanced projects in Adobe Analytics, Tableau to deep dive into test performance, segmenting data by customer loyalty tiers, product categories, or DIY vs. Pro personas.
Automated Dashboarding: Create executive-level dashboards that track the long-term impact of experimentation on North Star metrics like Conversion Rate (CVR), Average Order Value (AOV), and RPV (Revenue Per Visitor).

4. Stakeholder Management & Presentation

Data Storytelling: Translate complex statistical outcomes into actionable business "so-whats." You won't just report numbers; you'll tell the story of the customer journey.
Cross-Functional Collaboration: Partner with Product Managers, UX Designers, and Merchandising teams to foster a culture of "test and learn."
Executive Influence: Present findings to senior leadership, providing clear recommendations on whether to "roll out," "iterate," or "pivot."

Competencies:

Strong grasp of frequentist statistics, hypothesis testing, and data distribution
Web Analytics (Implementation and Reporting)
Stakeholder management and Insight Presentation

Skills:

Mastery of Adobe Target, Adobe Analytics, and Tableau. Proficiency in Adobe Launch (Tags).
Data storytelling and insight translation
Exceptional presentation skills; ability to navigate "HiPPO" (Highest Paid Person's Opinion) environments with data-backed diplomacy.

Direct Manager / Direct Reports:

Reports to: Manager, Web Analytics Implementation

Travel Requirements:

Minimal

Physical Requirements:

Standard office environment; extended computer and data analysis work

On-Site Work:

In Office (Mon-Fri in office)

Working Conditions:

Office environment

Minimum Education:

Bachelor's Degree or master's degree in Statistics, Mathematics, Data Science, Computer Science, or Economics. Equivalent practical experience may be considered

Minimum Years of Work Experience:

5+ years of professional experience in data science, analytics, or statistical modeling

Minimum Leadership Experience:

Not required

Certifications:

None required

Other Requirements / Assets:

Mastery of Adobe Target, Adobe Analytics, and Tableau. Proficiency in Adobe Launch (Tags). Experience working with cloud platforms, preferably Google Cloud Platform (BigQuery, Vertex AI, Cloud Storage)
Strong grasp of frequentist statistics, hypothesis testing, and data distribution.
Experience with JavaScript, CSS, and HTML (specifically for test setup and troubleshooting). Understanding of Data Layers.Knowledge of retail analytics, including demand forecasting, pricing, inventory, and promotions
Exceptional presentation skills; ability to navigate "HiPPO" (Highest Paid Person's Opinion) environments with data-backed diplomacy.Ability to communicate complex technical findings to non-technical stakeholders
Experience in Ecommerce (Retail/Home Improvement preferred).

Salary Range: $75k - 105kIn our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.Our Core Values Press ENTER to read the content or TAB to skip.Entrepreneurial SpiritOur associates are encouraged to initiative creative and innovative ways to serve our customers and improve the business as well as spread best practices throughout the company.Taking Care of Our PeopleThe key to our success is treating people well. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.Respect For All PeopleIn order to remain successful, our associates must work in an environment of mutual respect, free of discrimination and harassment where each associate is regarded as a part of The Home Depot Canada team.Doing The Right ThingWe exercise good judgement by “doing the right thing” instead of just “doing things right.” We strive to understand the impact of our decisions and we accept responsibility for our actions.Building Strong RelationshipsStrong relationships are built on trust, honesty and integrity. We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners.Giving BackAn important part of the fabric of The Home Depot Canada is giving our time, talents, energy and resources to help strengthen the communities we live and work in.Excellent Customer ServiceAlong with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.Creating Shareholder ValueThe investors who provide the capital necessary to allow our company to grow need and expect a return on their investment. We are committed to providing it.×Our Core Values Press ENTER to read the content or TAB to skip.Entrepreneurial SpiritOur associates are encouraged to initiative creative and innovative ways to serve our customers and improve the business as well as spread best practices throughout the company.Taking Care of Our PeopleThe key to our success is treating people well. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.Respect For All PeopleIn order to remain successful, our associates must work in an environment of mutual respect, free of discrimination and harassment where each associate is regarded as a part of The Home Depot Canada team.Doing The Right ThingWe exercise good judgement by “doing the right thing” instead of just “doing things right.” We strive to understand the impact of our decisions and we accept responsibility for our actions.Building Strong RelationshipsStrong relationships are built on trust, honesty and integrity. We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners.Giving BackAn important part of the fabric of The Home Depot Canada is giving our time, talents, energy and resources to help strengthen the communities we live and work in.Excellent Customer ServiceAlong with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.Creating Shareholder ValueThe investors who provide the capital necessary to allow our company to grow need and expect a return on their investment. We are committed to providing it.Awards & Recognition Press ENTER to read the content or TAB to skip.JOIN OUR TALENT COMMUNITYSign up on Workday to be considered for future opportunities at The Home Depot Canada.We strive to maintain a culture that welcomes everyone, and we believe it helps us achieve our business goals by driving excellent customer service and innovation, empowering our associates to thrive and excel, and enriching the communities in which we operate. This includes creating an environment where our associates feel welcomed, valued and respected and providing equal opportunity for all of our associates.

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