Marketing Associate II

• Work closely with the Product Marketing and Lifecycle Marketing team to develop best-in-class automated campaigns across multiple channels (email, in-product display and push notifications) that engage and delight our Small Business customers.
• Leverage customer data and insights from multiple sources to deliver hyper-personalized experiences for customers.
• Collaborating with Data Analytics and LCM SMM, help design experiments that are clearly measurable, while assisting in sizing, impact projection and regular monitoring of results.
• Develop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe
• Evaluate copy and creative execution and provide clear, constructive feedback to design teams
• Partner closely with cross-functional teams (e.g. Product Marketers, Product Managers, Marketing Automation, Analytics, Creative & Deployment Agencies) for E2E execution of campaigns, including: planning and briefing, campaign documentation, results analysis and recommendations for optimization.
• Effectively use segmentation and targeting to optimize messaging for the right channel, target and business goal
• Provide campaign results with insights and recommendations for optimization
• Drive results by influencing across teams without having direct management responsibility over those teams
• Manages the marketing activities and programs for the organization. Develops and implements marketing plans to serve the business objectives.
• Stays abreast of changes in the marketing environment and coordinates market research projects.
• Selects and manages ongoing relationships with different marketing vendors.
• May oversees advertising, events and public relations. Manages subordinate staff in the day-to-day performance of their jobs.
• True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets.
• Has full authority for personnel actions. Extensive knowledge of department processes.

• 5+ years of business experience with marketing campaign development and cross-functional execution (technology/SaaS and/or B2B preferred)
• Experience in Customer/Lifecycle Marketing - including successful execution of customer engagement and monetization strategies through digital tactics
• Proven track record of executing A/B tests, optimizing campaigns and translating data into actionable insights
• Strong analytical and problem-solving skills to understand data sources, campaign logic, and campaign performance (ROI analysis and recommendations)
• Agency experience preferred but not require

• Excellent interpersonal skills to interact with various teams and stakeholders
• Outstanding verbal and written communication skills
• Exceptional executional and project management skills
• Comfortable in a fast-paced environment
• Strong prioritization and time management skills
• Ability to manage multiple complex projects & priorities, and be agile in campaign development, execution and delivery of results
• Solution-oriented mindset
• Excellent organizational and planning skills
• Creative and innovative thinking
• Good research and problem-solving skills
• Ability to work well under pressure

WilsonHCG