Social Media & Brand Manager
Sweat and Tonic
- Toronto, ON
- $80,000-95,000 per year
- Permanent
- Full-time
- Be the voice of S&T across all social media platforms
- Develop and manage S&T’s social media calendar and brand strategy to grow S&T’s brand presence and reach across all social media channels
- Work closely with cross-functional teams to strategically plan, manage, and execute the social content calendar by developing content concepts from ideas to completion
- Coordinate and engage with instructors and the S&T community to create content, including videos, reels, and photoshoots
- Identify industry trends and best practices through monitoring competitors, influencers, and other social media leaders to develop ideas and proactively manage S&T’s social media strategy
- Build relationships with key influencers, community members, and brand partners to increase awareness and engagement, and drive revenues
- Manage S&T’s influencer program, including measuring results and driving its success
- Oversee community management across all channels, including engaging with our audience and responding to questions, comments, reviews, and other opportunities with speed and judgment
- Work and coordinate with brand partners, including organizing community events, activations, and social collaborations
- Measure and report on relevant weekly, monthly, and quarterly social media metrics, including recommendations to shift on strategy when required
- Administrative support, including but not limited to team onboarding, data entry, and marketing operations
- Undergraduate degree – specialization in marketing, graphic communications, and/or PR preferred
- 4-6 years of working experience in organic and paid social media marketing, communications, influencer marketing, PR and/or related field
- Extensive experience with social media platforms, including Instagram, Facebook, Threads, TikTok, and LinkedIn
- Extensive experience with SEO, paid social advertising (e.g. Meta Business Suite) and digital marketing best practices
- Thorough understanding of social media metrics and reporting tools
- Proficiency in GA4 and Google Ads
- Understanding of basic HTML, social media publishing tools, photo editing and blog publishing
- Proficient in Microsoft applications, including Excel and PowerPoint
- Experience in graphic design, specifically with the Adobe Creative Suite including InDesign, Illustrator and Photoshop
- Photography and videography skills
- Customer service oriented - passionate about problem solving and helping our community
- Exceptional written and verbal communication skills, including copywriting and creative writing
- Detail-oriented with a sharp eye for design
- Outstanding organizational and time management skills
- Ability to understand, interpret, and transform complex ideas and information into easy-to-understand, customer-centric marketing and communications
- Ability to manage multiple projects and deadlines, with flexibility to adapt quickly to meet the needs of the business
- Comfortable working with numbers, making sense of metrics, and using data to drive actionable insights
- Interest in fitness, health and wellness, and luxury brands
- $80k-$95k base salary dependent on experience
- Bonus incentive program
- Comprehensive health benefits
- Unlimited S&T membership for you and a loved one
- Annual salary appraisal
- 40% off at Sweat and Tonic shop
- 20% off at Tonic Bar
- Access to discounts at up to 5,000 retailers across Canada
- Employee Assistance Program
- Top-up parental leave
- Up to $2,500 tuition reimbursement annually