Product Director – Marketing – Rainbow Six Siege
Ubisoft
- Montreal, QC
- Permanent
- Full-time
- Develop adequate and innovative live marketing & communication strategies to support our seasonal content releases, in-game activities, eSports events, ad-hoc initiatives and long-term objectives;
- Supervise the creation of all hero assets and key marketing deliverables in collaboration with the Brand Art team, internal Creative teams and external partners;
- Collaborate with operational marketing teams to ensure the proper deployment, coherence and consistency of the communication strategy and assets declinations through all touchpoints;
- Coordinate across teams to deliver best-in-class on- and off-line events with a focus on strengthening brand unity, while increasing engagement and broadening our reach;
- Partner with Strategic Insights teams to validate frameworks and creative, gather player insights, address feedback and eventually help steering game content developments;
- Research and monitor market trends to identify exposure and innovation opportunities and guide the Product Marketing team to act upon them;
- Oversee internal and external presentations for the game, and maintain a constant dialogue with the game development team and publishing stakeholders;
- Lead and coach the Product Marketing team, with a growth mindset and a bottom-up approach that empowers employees, nurtures innovation and strives for excellence;
- Oversee the marketing team’s budget and track ongoing projects and new initiatives;
- As a direct report to the Brand Director, contribute to the development of the Rainbow Six’ brand DNA and blueprint through support, collaboration and alignment with other product and brand teams.
- University degree in Marketing, Business Administration or related field;
- 10+ years of experience in successfully bringing AAA game(s) to market, and/or increasing awareness/engagement/conversion through live marketing operations, including 3+ years in team management;
- Leadership and people management skills, capable of mentoring and providing a thriving environment to a team of expert marketing product managers;
- Results-oriented and customer-focused (both internal and external);
- In-depth knowledge of the market, trends and the video game industry in general;
- Great collaboration skills combined with an ability to understand and address challenges stemming from diverse videogame production and marketing professions;
- Excellent communication, presentation and interpersonal skills;
- Flexibility to adapt to whatever the production brings and an ability to manage efficiently several projects simultaneously.