
Commercial Account Manager
- Vancouver, BC
- $67,200-112,000 per year
- Permanent
- Full-time
- Selling NNL (New Logo) / CUT (Upsell) Business
- Deliver clear, compelling presentations about Sophos' portfolio to both end users & partners.
- Provide a high-level presentation of Sophos Central, emphasizing key features and benefits.
- Achieve strong win rates in both New Logo and Upsell opportunities by successfully driving deals to closure.
- Generate new outbound opportunities through tools such as ZoomInfo and LinkedIn Navigator.
- Conduct thorough account reviews to identify Upsell (CUT) opportunities, leveraging existing relationships for growth.
- Create and execute targeted campaigns to drive new business and expand existing accounts.
- Consistently apply MEDDPICC and BANT frameworks to qualify and manage opportunities, ensuring efficient deal progression.
- Territory Planning
- Identify and prioritize top customers and partners, focusing on both New Logo acquisition and Upsell opportunities.
- Recognize and act on opportunities for growth, ensuring strategic alignment with business goals.
- Analyze market trends, customer behavior, and historical data to develop tailored outreach strategies and maximize growth opportunities.
- Continuously refine your approach by monitoring key performance indicators (KPIs) and adjusting tactics to meet evolving business goals.
- Leverage a mix of outbound prospecting, account reviews, and targeted campaigns to ensure a steady pipeline of opportunities and achieve consistent sales performance.
- Align territory efforts with broader company objectives and collaborate with cross-functional teams to support seamless execution and optimize results.
- Channel Management
- Understand and communicate the partner program, including discount levels, tier qualifications, and promotion pathways.
- Develop a strong knowledge of Managed Service Providers (MSPs) and how they fit into the sales strategy.
- Identify and engage the right partners to optimize business outcomes, ensuring the success and growth of both partners and customers.
- Account Mapping
- Conduct strong account mapping sessions, speaking the language of Selects and using tools to drive New Logo (NNL) and Upsell (CUT) opportunities.
- Leverage account insights to tailor solutions and identify growth potential for existing accounts.
- Pipeline Hygiene
- Maintain a healthy and well-qualified pipeline, utilizing MEDDPICC and BANT
- Regularly update and manage the pipeline, ensuring accurate forecasting and a steady flow of opportunities.
- Forecasting
- Proactively manage and forecast pipeline performance by developing clear, actionable gap plans to address discrepancies and ensure targets are met.
- Regularly assess the sales pipeline, adjusting forecasts based on real-time data, emerging opportunities, and market conditions.
- Leverage historical trends and current performance metrics to accurately project revenue and adjust strategies for optimal outcomes.
- Maintain close alignment with sales leadership to ensure forecast accuracy and transparent communication of potential risks or opportunities.
- Hold yourself accountable for achieving both short-term and long-term sales goals, ensuring alignment with monthly, quarterly and annual quotas and business objectives.
- Platform / Systems Knowledge
- Utilize Salesforce to manage customer relationships, track pipeline progress, and report on sales activities.
- Leverage Power BI and Clari for data analysis, performance tracking, and sales forecasting.
- Commit to continuous learning and upskilling by staying up to date on internal training programs, new platform features, and best practices to optimize platform usage and sales performance.
- Proven experience in New Logo (NNL) acquisition:
- A track record of successfully identifying, prospecting, and closing new business with small and medium-sized businesses (0-250 users).
- Experience in using tools like ZoomInfo and LinkedIn Navigator to generate leads, build a pipeline, and close new customer accounts.
- Strong ability to execute outbound strategies to expand the customer base and achieve New Logo sales goals.
- Strong communication skills, both written and verbal, with the ability to build rapport and engage customers effectively.
- Deep understanding of sales methodologies such as MEDDPICC and BANT, and the ability to apply them to qualify and close deals.
- Demonstrated success in territory planning and account mapping to identify and drive both New Logo and Upsell opportunities.
- Ability to thrive in a fast-paced, results-driven environment, and a collaborative team player with strong partner relationship-building skills.
- Self-motivated with a proven track record of meeting or exceeding sales targets.
- Proven ability to prioritize and manage a high volume of meetings and tasks, consistently focusing on driving new logo acquisition and upsell opportunities while maintaining strong partner relationships and timely follow-ups.