Growth Marketing Analyst

EcoVadis

  • Toronto, ON
  • Permanent
  • Full-time
  • 16 days ago
Company DescriptionWork smart, have fun and make an impact!EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.Learn more about our team and culture on .Job DescriptionWe are looking for a Growth Marketing Analyst to support our global customer acquisition efforts and help optimize the marketing funnel across regions and digital channels. This individual will play a critical role in building data-informed experiments, optimizing campaigns, and identifying insights that lead to higher conversion and pipeline efficiency.Reporting to the VP of Growth Marketing, this role will partner closely with teams across Product, Sales, RevOps, MarTech, Field Marketing and external agency partners to uncover growth opportunities, reduce customer acquisition costs (CAC), and improve conversion rates across the full funnel. The ideal candidate brings strong analytical acumen, experience in SaaS or B2B tech environments, and a test-and-learn mindset.
  • Build, analyze, and optimize end-to-end growth funnels across channels and regions.
  • Identify and diagnose funnel leakage and conversion gaps; provide actionable solutions.
  • Own rapid experimentation across digital channels (e.g., paid media, website, email, landing pages) using A/B testing and iterative learning frameworks.
  • Collaborate with RevOps and Sales to forecast pipeline, monitor lead quality, and recommend improvements to MQL → SAL → MGO → Opportunity conversion rates.
  • Partner with Product Marketing, Brand, Customer Marketing and Field marketing to test audience-specific messaging and align acquisition strategy to buyer personas per region.
  • Work cross-functionally with MarTech and web teams to enhance attribution, lead capture, and campaign performance tracking.
  • Build and maintain reporting dashboards in partnership with Marketing Ops; regularly report on CPL, ROAS, CAC, LTV, MQL/SAL volumes, and velocity metrics.
  • Collaborate with external media and analytics agencies to support the execution and evaluation of paid growth campaigns.
  • Provide actionable recommendations based on testing insights to support scale, efficiency, and channel optimization.
Qualifications
  • 5+ years of experience in growth marketing, marketing analytics, or performance marketing, preferably in B2B SaaS or high-growth tech startups.
  • Experience managing growth experiments and performance diagnostics across multiple channels.
  • Hands-on experience with A/B testing tools (e.g., Optimizely, VWO, Google Optimize), Google Analytics, and BI platforms (e.g., Looker, Tableau, Power BI).
  • Strong understanding of marketing metrics (CAC, LTV, CPL, MQL/SQL, funnel velocity, etc.) and attribution modeling.
  • Experience using CRM and MAP platforms (Salesforce, HubSpot, Marketo, Pardot).
  • Detail-oriented with strong analytical and critical thinking skills.
Preferred Qualifications:
  • Experience using SQL or Python for marketing analysis.
  • Familiarity with ABM platforms (e.g., Demandbase, 6sense) and data enrichment tools (e.g., Clearbit, ZoomInfo).
  • Knowledge of growth loops, funnel diagnostics, and lead scoring models.
  • Strong communication skills and ability to collaborate across cross-functional and global teams.
  • Demonstrated success in high-velocity test-and-learn environments.
Additional Information
  • Location: Toronto, NYC
  • Reports to: VP, Growth Marketing
  • Travel: Minimal, occasional cross-functional team offsites or strategy sessions
In return for your expertise, we offer:
  • Support with all the necessary office and IT equipment
  • Flexible working hours
  • Referral bonus policy
  • Sustainability events and community involvement
  • Peer recognition program
  • Employee-led resource groups
  • Wellness allowance for mental and physical wellbeing
  • Access to professional mental health support
  • Hybrid work organization
  • GRSP and TFSA matching program available
  • Medical coverage benefits including health, vision and dental
  • Life Insurance, Critical Illness, Accidental death, long-term disability insurance
  • Work from abroad policy
  • Paid employee volunteer day
  • Monthly Allowance for electricity and Internet
Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you!Don't fit all the criteria but still think you'd be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We're interested in hiring capable people, regardless of professional and educational background.Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.Our team's strength comes from everyone's uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).

EcoVadis