Director of Sales
Executrade View all jobs
- Leduc, AB
- Permanent
- Full-time
- Lead, coach, and develop a team of 5+ sales professionals focused on both account management and new business development.
- Establish clear performance expectations, KPIs and accountability structures across the sales function.
- Provide ongoing mentorship and support to elevate the team's ability to execute consultative, value based selling.
- Lead all aspects of talent management including recruitment, onboarding, performance management, and succession planning to build a high performing sales organization.
- Establish and manage compensation structures, incentive plans and performance review processes that align individual performance with company objectives.
- Foster a strong culture of accountability, engagement and continuous development, addressing performance issues proactively and in alignment with company policies.
- Define and lead the company's sales strategy, including identification of target markets, priority customer segments and growth opportunities.
- Develop and execute market plans aligned with organizational growth objectives.
- Evaluate market dynamics, customer needs and competitive positioning to inform strategic direction.
- Develop and execute strategies to penetrate high value accounts and strengthen market presence, working closely with cross functional teams to ensure alignment and execution readiness.
- Deliver solutions emphasizing customer experience and reliability.
- Champion presales and onboarding excellence, ensuring a seamless customer journey.
- Implement disciplined sales processes, including forecasting, pipeline management and performance tracking.
- Ensure consistent pipeline generation with a focus on quality opportunities and conversion rates.
- Own the annual sales budget, including revenue targets, gross margin expectations and operating expenses, ensuring alignment with overall company financial objectives.
- Monitor and manage sales-related costs (compensation, travel, customer programs and discounts) to optimize profitability and return on investment.
- Partner with Finance to develop accurate forecasts, analyze variances and implement corrective actions to ensure predictable financial performance.
- Proactively defines market and account strategy, taking full ownership of pipeline development and territory expansion.
- Proven ability to build and execute market strategies in industrial or B2B environments.
- Experience navigating long, complex sales cycles and closing large scale accounts.
- High level of initiative and accountability, with a bias toward action and results.
- Results driven mindset with a commitment to achieving targets while maintaining an exceptional customer experience.
Minimum 7 years of progressive B2B sales leadership experience, ideally within Oil & Gas, Trucking, Energy, Manufacturing, Equipment, OEM industries. * Bachelor's degree in Business, Sales, Marketing, Communications, or a relevant field considered an asset.
- Experience leading extended sales cycle efforts and consistently expanding business with high value clients.
- Proven track record building and scaling high performing sales teams, including coaching, performance management and talent development.
- Experience operating in fast paced, high growth organizations, with the ability to implement structure, predictability and process discipline.
- Strong background in forecasting, sales planning and pipeline governance, with comfort using CRM tools and KPI frameworks, Microsoft Dynamics would be an asset.
- Experience managing complex commercial negotiations, including multiyear or high value bulk or enterprise contracts.
- Strong business acumen with the ability to interpret market trends, competitive data and customer needs to inform strategy.