Digital Marketing Specialist

North York, ON
$70,600-113,000 per year
Permanent
Full-time

30 days ago

About the Role:
As a Digital Marketing Manager, you will be a key player in driving our digital marketing initiatives. You will take on more advanced projects, bring innovative ideas to the table, and work with minimal supervision. This role is suited for professionals who have a solid foundation in digital marketing and are ready to advance their careers by making significant contributions to our marketing efforts.Responsibilities:

Lead and execute comprehensive digital marketing campaigns.
Develop and optimize content for multiple digital channels.
Perform in-depth market research and competitor analysis.
Update, manage, and optimize website content regularly.
Analyze key performance indicators (KPIs) and provide actionable insights.
Implement advanced SEO strategies to improve search engine rankings.
Design and execute sophisticated email marketing campaigns.
Collaborate with cross-functional teams to create cohesive marketing materials.

Collaborate with Influencers and agencies in the Tax space
Innovate and experiment with new digital marketing tools and techniques.
Ensure all digital content aligns with the company’s brand voice and guidelines.

Skills:

Advanced Campaign Management: Proficient in leading and executing comprehensive campaigns.
Content Optimization: Skillful in developing and optimizing digital content.
Competitive Analysis: Expertise in conducting detailed market and competitor analysis.
SEO Strategy: Advanced understanding of and ability to implement effective SEO strategies.
Data Analysis: Proficiency in analyzing KPIs and deriving actionable insights.
Project Collaboration: Strong collaboration skills with cross-functional teams.
Innovative Thinking: Ability to innovate and experiment with new tools and techniques.
Brand Consistency: Ensure digital content is consistently aligned with brand guidelines.

Our Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.Compensation $70,600.00 - $113,000.00 CADThis role is eligible for Bonus.Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Wolters Kluwer

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