Performance Marketing Manager
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- Toronto, ON
- Permanent
- Full-time
We're bringing paid acquisition in-house and launching our mobile app. You'll own performance across Meta, Google, and app channels, run a relentless creative testing cadence, and be the person who knows exactly why CAC moved last week.You'll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging — your job is to take that and scale it. Fast feedback loops, tight iteration, and a direct line between your optimizations and revenue.This is an IC role — you won't manage people, you'll manage channels, budgets, and outcomes. For the right person, it's a step up in title and ownership without the overhead of building a team.What you'll own
- Day-to-day management of Meta and Google Ads — campaign setup, bid strategy, budget pacing, creative rotation
- App growth: Apple Search Ads, Google UAC, and ASO strategy — app store listing, keyword optimization, A/B testing
- Creative testing framework: structured experiments across audiences, creatives, and copy — weekly velocity
- Attribution and reporting — own our MMP setup (AppsFlyer/Adjust), CAC by channel, ROAS by segment
- Landing page and App Store conversion optimization in collaboration with design
- Transition from agency: audit existing accounts, own the handoff, hit the ground running
- 3–6 years managing paid performance in-house — you've owned budgets and accounts directly, not just reported on them
- Hands-on Meta and Google Ads experience — you know how to build and optimize campaigns, not just read dashboards
- App growth experience: Apple Search Ads, UAC, or MMP attribution (AppsFlyer / Adjust / Branch)
- Strong with data — you pull your own reports, spot anomalies early, and know what levers to pull
- Hungry to step up — this may be your first Manager title and you're ready to own it
- Fintech, financial services, or loyalty/rewards experience is a strong plus
- Bonus: TikTok Ads experience as we explore the channel