Manager Loyalty Marketing
CAA South Central Ontario
- Thornhill, ON
- Permanent
- Full-time
- Responsible for the ideation, development, execution and analysis of Loyalty Marketing plans
- Works closely with key stakeholders across the business (with particular attention given to the Loyalty Partners team) to align on marketing plans that address defined objectives, strategies, and provide reporting
- Leverages knowledge of business, industry and audience insights, identifies unique ways to enhance the value proposition of the Loyalty Program
- Demonstrates and promotes collaboration with internal channel experts and external partners to identify optimal channel and tactic mix for marketing, especially targeted initiatives.
- Connects with key stakeholders to gather and/or review insights from reporting, make recommendations, course-correct and further support the business in meeting objectives.
- Manages the members of their Marketing team by leveraging marketing, leadership, and Loyalty expertise.
- Identifies opportunities and coaches team to improve efficiencies of marketing tactics and optimize marketing plans to garner growing results while controlling costs and managing to budget
- University degree preferred, with focus on business, strategy, marketing being assets
- Relevant B2B and/or B2C marketing experience in the absence of university degree will be considered
- Loyalty industry experience is an asset
- Ability to develop and manage team of high-performing marketing professionals
- Data-driven, strategic thinker who can see the big picture and interdependencies between what they do and its impacts on others
- Strong communication skills with a drive to collaborate with and influence peers, direct reports leaders, and partners with messaging adapted for their audience
- Exceptional project management skills - demonstrated ability to organize, prioritize, manage, delegate and deliver multiple demands and details, and to rally others to do the same.
- Curious, innovative, and balanced thinker - demonstrated ability to provide fresh perspective and take creative approaches to problem solving, combined with an ability to view situations analytically and leveraging insights
- For internal applicants who see this role as a potential opportunity , there is a possibility of secondment assignment