AVP, Global Marketing Strategy

• Demonstrates strong verbal, written, and presentation skills to influence business partners and motivate teams.
• Presents critical facts and strategic themes to ensure unbiased leadership decisions.
• Serves as an unbiased voice in communicating progress and necessary actions.
• Uses collaborative approaches to increase creativity and innovation.
• Encourages others to break down problems into actionable steps and challenge norms.

• Ability to use AI to automate and standardize reporting tools, driving efficiency and consistency.
• Maintains ongoing internal commentary on progress against strategic objectives.
• Oversees quarterly governance reporting, highlighting strategic progress.
• Supports and drives governance practices (ODF, DOA, Risk Practices) across initiatives.
• Supports processes for capturing, cataloging, and overseeing the segment portfolio.
• Continuously reprioritizes objectives across business lines, identifying themes, issues, and risks.

• Partners with initiative teams to ensure comprehensive storytelling.
• Collaborates with AVP, Finance, and IT delivery teams to optimize planning and reporting tools.
• Partners effectively with cross-functional and virtual teams (IT, Finance, Strategy, Global, Corporate).
• Partners with stakeholders to connect strategy to outcomes.
• Collaborates globally to share consistent views of outcomes and incorporate lessons learned.

• Leverages analytical and critical thinking to drive oversight and recommendations.
• Quickly identifies critical details and trends to inform segment-level recommendations.
• Supports analysis of outcomes, risks, and issues in alignment with strategic objectives.
• Applies organizational savvy and business expertise to present and defend impactful issues.

• Applies AI-driven insights to identify trends, risks, and opportunities across the portfolio.
• Understands and conveys technology concepts simply to various audiences.
• Demonstrates adaptability to emerging technologies and their impacts.
• Actively collaborates to lead change and support development of change plans.
• Supports policies and standards that outline delivery execution.

• Supports development and reporting of key performance indicators.
• Captures and reports expense and earnings targets for initiative portfolios.
• Facilitates discussions and decision-making when focus areas evolve.

• Demonstrates agility and ability to shift priorities quickly.
• Leverages expertise to develop business cases and overcome objections.
• Navigates competing priorities using understanding of unspoken agendas.
• Maintains strong internal and external networks to share ideas and lead brainstorming.
• Ensures all voices are heard and fosters inclusive collaboration.

• Strategic Development: Co-lead the creation, implementation, and communication of the annual strategic planning process for Global Marketing. Ensure alignment with global segment and function strategy teams.
• Strategic Planning: Lead short-term and long-term strategic planning initiatives aligned with global marketing goals. Ensure timely delivery of key projects and milestones to senior stakeholders with clear communication and accountability.
• Special Projects: Drive strategic projects for the Global CMO or those sponsored by the Global Marketing Leadership Team that generate significant business value.
• Thought Leadership: Provide insights on industry and customer trends, with a focus on customer experience, digital transformation, and competitive intelligence.
• Organizational Influence: Influence and align the organization to the strategy through financial plans, business plans, CMO communications, annual goal setting, and project business cases.
• Team Leadership: Manage a team of 2-3 professionals, offering regular feedback, mentorship, and fostering an innovative, high-performance culture. Enhance team engagement and morale.
• Strategy Communication: Effectively communicate strategy to various key audiences, including the Executive Leadership Team (ELT), Manulife Board, and employees.
• Performance Metrics: Define and track critical metrics to achieve global business goals. Collaborate with the Portfolio Oversight & Reporting team to monitor and report on strategy execution.

• Work across segments (Canada, United States, Asia, Global Wealth and Asset Management) and functional teams (operations, technology, finance, risk) to drive strategy development, planning, execution, communication, and reporting.
• Ensure the successful delivery of the global mandate in alignment with Manulife's ambition to be the most digital, customer-centric global company in the industry.
• Manage stakeholder relationships, communicating transformation progress and aligning resources and expectations with business goals.

• 10+ years of progressive experience in management consulting, corporate strategy or investor relations with a focus on business, digital transformation, and customer experience, preferably in a premier consulting firm or large multi-national corporation.
• Proven ability to strategically influence senior leadership and work across complex, multi-functional teams.
• Skilled in identifying and negotiating early trade-offs to make critical decisions.
• Respected for delivering practical and realistic solutions.
• Exceptional facilitation and communication skills, with the ability to connect diverse facts and surface issues.
• High conceptual skills and strategic thinking ability.
• Proven success in working effectively in diverse environments and cultures.
• Demonstrates resilience and maintains a positive, winning attitude.

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

Manulife