Senior Specialist, Research & Insights

Toronto, ON
$60,000-70,000 per year
Permanent
Full-time

1 month ago

Job Description:Company descriptionSpark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.
OverviewWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.You will be joining a well-recognised agency with credentials:

Great Places to Work certified three years in a row

Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work

2022 Media Agency of the Year

2023 Media Agency of the Year finalist

What we Offer:

Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

Extended long weekends throughout the year with an additional day off each long weekend

Wellness & Tech benefits to support what’s most important to you

Birthday leave

Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

Local and Global Mobility within the Publicis Groupe network

Responsibilities

Lead a dedicated account single-handedly with minimum to no supervision
Act as an expert resource and trainer for the agency’s planning teams
Ensure teams are aware of proprietary agency tools and approaches
Prepare competitive reviews for clients
Assist with global requests and contribute to global reports
Leverage smart use of Power BI dashboards for competitive or other data reporting
Intermediate understanding of media basics and be able to champion the key competitive/consumer tools (eg: Infosys, Pathmatics, GWI/Vividata).
Acts as a lead for driving whitepapers like PubliSEES.
Assist with new business pitches and corporate thought leadership pieces.
Prepare and present client reports

Qualifications

Minimum requirement: 3+ years of research and/or media experience (preferably at an agency or media owner),
University or College degree
Able to access and interpret syndicated media databases (i.e. Vividata, Numeris, comScore, COMMB) using common industry software systems
Familiarity with contemporary media planning terminology and principles
Excellent organizational, interpersonal, and time management skills
Ability to work independently and proactively but also be a team player
Strong Microsoft Office skills, particularly Excel and PowerPoint
Solid presentation and training skills
Basic knowledge of primary/custom research methodologies, with an interest in learning more.
Enthusiastic, proactive, flexible and open to learning new things
Previous exposure to Market Mix Modeling and a basic understanding of MMM methodologies would be a bonus.

Additional informationSpark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.SalaryTransparency matters to us. The salary range for this position is $60,000 to $70,000 CDN per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Groupe

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