Director, Wholesale Sales

• Lead the Canadian wholesale business across all commercial accounts-owning the strategy, performance, and profitability across key verticals and categories including footwear, apparel, and accessories.
• Develop and execute market-specific growth plans that align with global brand strategies and Canadian retail realities.
• Build and deepen relationships with strategic retail partners (including national accounts, regional chains, and independent retailers) to drive mutual success and category leadership.

• Lead the sales strategy and execution within the broader Go-To-Market (GTM) process-ensuring that seasonal commercial plans support and activate Under Armour's brand and business goals in Canada.
• Collaborate closely with regional and global GTM leads to align on product, pricing, and storytelling strategies that resonate with Canadian consumers and retail partners.
• Translate seasonal brand stories and product assortments into clear, actionable sales plans for wholesale accounts, ensuring consistency across all channels. Ensure excellence in sell-in and sell-through performance, partnering with cross-functional teams to

• Be a thought leader in the evolution of the digital wholesale marketplace-leveraging platforms like wholesale.com, digital pure players, and omnichannel retail partners to build brand equity and drive demand.
• Optimize channel strategies and in-store execution, ensuring the UA brand is represented with premium presence at every touchpoint-physically and digitally.
• Use market insights, data analytics, and consumer behavior to inform strategy and elevate retail execution across the region.

• Collaborate with cross-functional partners in marketing, merchandising, finance, supply chain, and product to ensure the needs of the Canadian business are clearly communicated and actioned.
• Represent the Canadian region in global planning and leadership forums-driving clarity, influencing decisions, and advocating for market-specific needs and opportunities.

• Lead and develop a high-performing sales team based in the Toronto office, cultivating a culture of collaboration, accountability, and performance excellence.
• Champion a “One Team” mindset, ensuring integration across all departments and functions to create a unified, agile regional business unit.
• Mentor and grow team members with a focus on career development, inclusive leadership, and continuous improvement.

• Travel up to 50% of the time to engage directly with retail partners, visit doors, attend corporate meetings in Baltimore HQ, and stay close to the heartbeat of the business.
• Maintain a consistent presence in the field to ensure deep market understanding and frontline connection with our consumers.

• 10+ years of progressive experience in commercial sales, preferably in the sportswear, performance apparel, or athletic footwear industry within the Canadian marketplace.
• Proven ability to manage large, complex wholesale accounts and scale growth in highly competitive retail environments.
• Deep knowledge of the Canadian retail landscape, including both brick-and-mortar and digital ecosystems.
• A commercial mindset with the ability to balance brand integrity and business performance.
• Strong business acumen, data fluency, and a performance-first mentality.
• Demonstrated success in leading high-performing teams and building inclusive, collaborative cultures.
• Experience operating within a global matrixed organization is an asset.
• Passion for sport, innovation, and empowering athletes at every level.

• Location: This individual must reside within commuting distance from our Toronto office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.
• Travel: 50%

• No relocation provided

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive Retirement plan options
• Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Under Armour