Marketing Analytics Specialist
ecobee
- Toronto, ON
- Permanent
- Full-time
- Builds and maintains the Marketing Analytics infrastructure with the support of the Marketing Analytics Manager and Marketing Technology Lead.
- Owns the development of the necessary technical processes to enable effective and efficient ingestion, warehousing and archiving of data.
- Supports the Marketing Analytics Manager on ways to enable high impact insights to inform strategic decision making for the Marketing organization.
- Collaboratively build, maintain, and evolve foundational analytics artefacts such as executive dashboards, campaign post-mortem templates and ad-hoc reports.
- Consults with marketing stakeholders to understand their data/analytical requirements and proactively collaborates with necessary teams to action.
- Owns and coordinates management of marketing data dictionary in collaboration with Product Analytics, BI, Data Science and other internal analytical functions.
- Cultivate knowledge, establish best practices, and disseminate them across various teams
- Progressive work experience in a marketing analytics function with an emphasis on technical capabilities. Media agency background is a plus.
- An educational background in marketing, analytics, data science, or related field.
- A strong technical and data management background, querying data using SQL, or other relevant technologies, and working with platforms like Salesforce Marketing Cloud and Google BigQuery.
- Experience with data visualization tools like (Looker, Tableau, SiSense), users experience tools (Google Analytics, Amplitude) and statistical and ETL tools (Python, R, Hevo),
- A curious and strategic thinker who can dive deep to get the necessary data. You can confidently and concisely present recommendations to both business and technical stakeholders using strong storytelling skills tailored to your audience. You can tell the story of what happened, and why.
- Passionate about the analytical process and balance it with a strong business and marketing background. You know how to measure success from marketing initiatives and showcase both the short-term and long-term benefits of brand building activities, while at the same time being comfortable gathering datasets with a SQL query.
- You have excellent analytical, communication, presentation, and collaboration skills.
- A strong interest in marketing innovation, along with an understanding of the impacts of emerging technologies such as Artificial Intelligence and Machine Learning.
- A 30-minute phone call with a member of Talent Acquisition.
- A 45-minute interview with the Director and Marketing Analytics Manager (expect technical, behavioural, and solution questions).
- A 1-hour virtual panel/presentation with a cross-functional group of ecopeeps.
- Be part of something big: Get to work in a fresh, dynamic, and ever-growing industry.
- Make a difference for the environment: Make a sustainable impact while on your daily job, and after it through programs like ecobee acts.
- Expand your career: Learn with our in-house learning enablement team, and enjoy our generous professional learning budget.
- Put people first: Benefit from competitive salaries, health benefits, and a progressive Parental Top-Up Program (75% top-up or five bonus days off).
- Play a part on an exceptional culture: Enjoy a fun and casual workplace with an open concept office, located at Queens Quay W & York St. ecobee Leeds is based at our riverside office on the Calls.
- Celebrate diversity: Be part of a truly welcoming workplace. We offer a mentorship program and bias training.