Manager, Revenue Management- Digital Programmatic and OOH
Rogers Communications
- Toronto, ON
- Permanent
- Full-time
- Lead yield management efforts to optimize revenue across our network of websites, factoring in the impact of programmatic revenue across all platforms (display, video, audio) as well as our OOH assets both direct and programmatic across our billboard and place based networks.
- Optimize demand across channels (i.e. open, private for digital and direct, open and private for DOOH), consistently refining tactics to maximize revenue.
- Drive development of quantitative models necessary for evaluation and implementation of new strategies and product rollout backed by data.
- Identify new technologies and system development methodologies, partnering with internal teams to integrate programmatic demand into holistic ad decisioning strategy
- Conduct tests of pricing strategies to improve yield and grow overall revenue
- Maintain, develop and enhance weekly/monthly/quarterly reports to the business on yield tracking, revenue reporting and other key monetization metrics for executives, sales and finance teams.
- Collaborate with ad operations, ad solutions, product, audience insights, partners, and tech to push the boundaries on programmatic ad product. Mange relationships with existing digital and DOOH SSP’s and identify new partnerships that address areas of need. Build relationships with RSM partners- i.e. Allvision, Vertical Impression, etc.
- Work closely with Product and Sales teams to create packaging guidelines and rationalize profitability and pricing of new media products. In addition to refining and managing all existing programmatic floors.
- You will be expected to help troubleshoot issues that arise on a day to day basis within our programmatic ad stack.
- Degree or Diploma in Business, Statistics, Analysis.
- 5+ years digital advertising experience preferably in publisher side, with 2 years of managing programmatic channels.
- Preferred DOOH experience, but not mandatory.
- Expertise in the online advertising ecosystem; different ad technology stacks and vendors and how they fit into the digital advertising ecosystem.
- Hands-on experience working with ad networks, ad exchanges and/or demand side platforms preferred (Exchange, DSPs, SSPs, DMPs, Publisher Programmatic division).
- Consultative, data-driven approach towards delivering business results and process improvements.
- Strong media measurement and data analytics background.
- Ability to meet deadlines and provide superior customer service to external and internal clients.
- Ability to articulate thoughts and concepts fluidly.
- Exceptional communication skills, both internally and externally.
- A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
- A manager who deeply cares about your development and long-term career at Rogers
- A team that trusts and wants to win together
- Smart and accomplished colleagues who are focused on both the “what” and the “how”
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Advertising & Analytics
Requisition ID: 238110At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .Successful candidates will be required to complete a background check as part of the hiring process.Posting Notes: Rogers Sports & Media