Content Marketing Specialist

• You’re genuinely curious about the world of coffee shops and QSRs — maybe you’ve worked behind the counter or are just a coffee-lover.
• You’re creative, but you care about the numbers too. You know that marketing is only meaningful if it changes people’s behaviour, so you measure things meticulously – from click-through-rates to conversions.
• You’re fiercely ambitious – you want work that keeps you challenged and energized, not waiting for the day to be done.
• You love to learn – you’re comfortable taking on new projects you’ve never done before, receiving regular feedback on your work, and spending time deep in research.
• Communication is your forte. You can confidently articulate ideas, defend them, and you’re comfortable asking for help when you need it.
• You’re naturally tech-savvy and quick to explore new tools – AI, CMS platforms, email builders, you name it.
• You're a creative spirit – the idea of spending your days drafting newsletters and reviewing article edits gets you jazzed.
• You take pride in your work. You aim for the highest impact, not just ticking off tasks.
• You crave autonomy, flexibility and freedom in your work. You’re at ease with motivating and managing yourself to achieve your goals.

• Collaborate with the Content Marketing Manager and other teams to create standout content that speaks to our audience of QSR & coffee shop owners and helps us meet our marketing goals.
• Take ownership of Craver’s keyword-led SEO strategy, making sure that coffee shop owners searching for solutions find Craver quickly & easily – through blogs, landing pages & videos, and a detailed understanding of what people are searching for & why.
• Create genuinely valuable downloadable content with supporting lead nurturing sequences, moving our audience from browsers to buyers, making data-informed optimisations along the way.
• Coordinate Craver’s video production engine, creating engaging & educational videos that help coffee shop owners to grow their businesses, while growing Craver’s too.
• Launch a brand new Reddit strategy, helping us figure out how Craver can be most helpful to coffee shop owners on the platform in a sincere & authentic way.
• Own Craver’s newsletter & blog from end-to-end, creating a flow of content for our customers that keeps them inspired and informed.
• Deep-dive into campaign results, spotting what’s working (and what’s not), and using data to help shape what we do next.
• Work side-by-side with our designers to build out creative assets for ads and other campaigns.
• Keep our clients in the loop with clear, thoughtful comms for new feature releases, quarterly updates, and anything else they should know.

• You’ve got a degree in Marketing, Communications, Journalism, English Literature, or something similar — or you’ve picked up the right skills through other meaningful experience.
• You’ve spent at least 2 years in a content marketing role. If that’s been in a B2B SaaS environment, even better.
• You care deeply about results — you’re focused on impact, not just activity, and always think about how content can ultimately help us win & retain more customers.
• You’re a strong writer who can take complex ideas and turn them into clear, compelling content — whether it’s a punchy ad, a detailed guide, or anything in between.
• You’ve got a sharp eye for detail and can spot a double space or awkward sentence from a mile away.
• You know how to shape content to match different tones, voices, and audiences — and you enjoy the challenge of getting it just right.
• You don’t just hit publish and hope for the best — you’re always looking at the numbers to see what’s working and how you can improve.
• You’re familiar with SEO principles and know how to weave them into content without making it sound like a robot wrote it.
• You’re great at juggling projects, managing deadlines, and staying organized — even when things get busy.
• You work well with others — you’re comfortable collaborating with people across teams like marketing, product, and support to get the job done.

• You’ll join a fast-growing startup where there’s real room to grow — as Craver scales, so can your career.
• Work from home or from our bright downtown Vancouver office (complete with mountain views and good vibes). We're in-office 1–2 days a week, with flexibility for travel.
• Yes, we’re dog-friendly. Bring your pup — we won’t complain.
• You'll have autonomy in your role but also get support and mentorship from some of Vancouver’s top founders and operators.
• We offer a solid benefits package that includes prescription coverage, dental, massage, and more — so you’re covered, literally.
• Our compensation package includes:

• 💰 $65–75K annual salary
• 🎂 Up to 4 weeks paid vacation — plus your birthday off
• 📈 Stock options — because we want you to grow with us
• 🥗 Subsidized lunches when you're in the office

Craver