Technical Sales Consultant – Heavy Duty & Industrial Lubricants
- Toronto, ON
- $80,000 per year
- Permanent
- Full-time
📍 Full-Time | Home-Based (GTA Focus, Canada-Wide Travel)Drive Innovation. Power Performance. Build the Future.Westridge HR Professionals is pleased to be recruiting on behalf of our client, a Canadian manufacturer partnering with a leading European innovator, to launch a new business line in Canada’s heavy-duty and industrial markets. This is a rare opportunity to step into a ground-floor role with global backing, trusted technology, and tremendous growth potential.Our client is seeking a Technical Sales Consultant to introduce next-generation lubrication solutions to industrial and heavy-duty customers across Canada. From mining and dredging to high-performance motorsports, these products are engineered to perform under the toughest conditions.This role blends technical expertise, business development, and relationship-building, giving you the chance to make an immediate impact while shaping a long-term growth initiative.🚀 Your Role: Build the Market, Drive the Vision
As a Technical Sales Consultant, you’ll serve as both a trusted technical advisor and a sales driver. Responsibilities include:Sales & Business Development
- Build and maintain strong relationships with industrial and heavy-duty clients.
- Sell and demonstrate a specialized product portfolio, securing new accounts.
- Expand brand awareness in the GTA and across Canada.
- Identify opportunities for market expansion and long-term partnerships.
- Deliver hands-on product demonstrations and presentations.
- Troubleshoot and resolve technical challenges for customers.
- Provide tailored recommendations that create measurable value.
- Manage leads, activities, and opportunities through CRM tools (MS Dynamics preferred).
- Attend trade shows, industry events, and networking opportunities.
- Balance independent, home-based work with on-site client visits and occasional Canada-wide travel.
- Proven experience in technical sales within the heavy-duty, industrial, or related markets.
- Strong communication skills with the ability to conduct persuasive product demos.
- Comfort with CRM systems (MS Dynamics preferred), Microsoft Office; Power BI is an asset.
- A proactive, results-oriented approach with strong problem-solving skills.
- Flexibility to work independently while engaging clients across multiple regions.
- Entrepreneurial spirit and motivation to build a new business line from the ground up.
This is not just another sales role. It’s a career-defining opportunity to grow a new market presence with the full support of international leaders.
- Competitive salary: $80,000 base plus performance-based bonus.
- 1-year contract with potential for renewal and transition to a permanent role.
- Comprehensive group benefits (health, dental, disability).
- Company vehicle, laptop, and phone provided.
- Access to continuous learning, including European-led training programs.
- The chance to shape and lead a high-impact growth initiative in Canada.
If you’re a sales professional with technical know-how, entrepreneurial drive, and a passion for building lasting relationships, we want to hear from you. Apply today with your resume detailing your relevant experience.We thank all applicants for their interest; only those selected for interviews will be contacted.
Westridge HR Professionals and our client are committed to equity, inclusion, and accessibility in the workplace. If you require accommodation during the hiring process, please let us know. AI tools may be used during the recruitment process to support fairness and efficiency.