Marketing and Communication Specialist

• Develop and execute the North America marketing plan within the region aimed at Applus+ brand promotion and engagement with clients, community, employees, and the general public along with Applus+ Corporate requirements.
• Develop and execute the digital marketing plan at a local level. This includes managing all the social media channels for all regional brands to ensure constant online Applus+ positive brand promotion and engagement in conjunction with the functional departments of Recruitment, Safety, Human Resources, and other departments.
• Manage and update Company websites in conjunction with Divisional and Corporate requirements and policies.
• Manage all marketing related activities including recruitment, safety, and other functional departments promotional materials, in accordance with divisional guidelines.
• Work together with local operations for event planning include client specific events, company promotional events, community involvement events and conferences; seek appropriate approvals before plan execution and as per local DLA’s.
• Develop and work with Human Resources on Applus+ brand initiatives and promotions such as diversity outreach programs, local sponsorships, etc.
• Manage the participation and attendance at tradeshows and conferences, including event planning, coordination, promotion, and successful execution.
• Manage, develop and implement the Company’s internal communications and provide support to any local project in terms of communications planning and management. This includes all Safety, Human Resources, and general internal.
• Execute the internal communications plan at the local level including participation in the divisional and corporate global newsletters.
• Must maintain a strong focus on collaboration and cross functional teamwork with both internal and external stakeholders.
• Follow and enforce the Company required safe work practices and procedures at all times.
• Demonstrate excellent communication skills, professionalism, and promote a positive customer service attitude internally and externally.
• Enforce and abide the requirements of safe operation and personal safety using required Personal Protective Equipment and Safe Practices per company policy.
• Ensure compliance with federal, state and local regulations and Company policy at all times.
• Perform other duties as assigned by manager.
• Accomplish staff results by communicating job expectations; planning, monitoring, and appraising job results in partnership with human resources; coaching, counseling, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.
• Maintain staff by recruiting, selecting, orienting, and training employees
• Maintain a safe, secure, and legal work environment for all staff ensuring all company policies are being followed
• Review, validate, and approve reporting employees’ timesheet and reports.
• Adheres to organizational policies and procedures, including but not limited to Applus Code of Ethics and Confidentiality Agreements.

• Thorough knowledge of marketing strategies, techniques and applications to enhance employer brand and presence.
• Thorough knowledge of social media platforms including but not limited to LinkedIn, Facebook, and Twitter.
• Knowledge of operational practices and services in the non-destructive testing and inspection industry, preferred.
• Ability to communicate and cooperate with diverse groups of people seeking input and cooperation for all parties.
• Willing to work with others, collaborating and compromising where necessary; promptly share relevant information with others.
• A sense of urgency, good attention to detail, and follow-thru
• Demonstrates a systematic approach in carrying out assignments. Is very orderly and excels at cutting through confusion and turning chaos into order.
• Demonstrates a strong ability to identify, analyze and solve problems. Unusually decisive in handling difficult problems. Translates problems into practical solutions
• Shows willingness and aptitude to use own discretion in taking appropriate steps in finding solutions to problems; presents options and ideas to enhance current processes or procedures. Takes on additional responsibility when both big and small tasks need to be done.
• Firmly adheres to the values and ethics of Applus. Exhibits honesty, discretion, and sound judgment.
• Maintains a positive “can do” outlook, rebounds quickly from frustrations and unpleasantness, and maintains composure and friendly demeanor while dealing with stressful situations.
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Knowledge of principles and processes for providing customer service. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Strong computer skills, specifically the Microsoft suite of products and other software applications.
• Ability to organize, prioritize, and perform multiple tasks with minimal supervision.
• Excellent customer service focus, ability to quickly build strong working relationships with business partners and colleagues.
• Have the ability to establish and maintain effective and professional relationships with other management staff, employees, and the general public.
• Adapt in a fast-paced environment with the ability to manage competing priorities and multi-task with minimal supervision.
• Ability to excel in both a team environment and independently.
• Excellent verbal and written communication skills matched with the ability to negotiate and build relationships with key stakeholders.

• A bachelor's degree in communications, marketing or related field required
• 5+ years of experience in marketing including social media management experience.
• 5+ years of experience in developing communication materials and programs, in oil and gas preferred

• The physical environment requires the employee to work inside an office environment, protected from weather conditions but not necessarily from temperature changes.
• The work is primarily sedentary.
• The noise level in the work environment is usually quiet to moderate.
• Work outside of normal business hours will be occasionally required (including overtime and weekends).
• Overtime required during the week and weekend with work volume.
• Ability to be flexible with work schedules and respond to requests without advance warning or notification.
• Occasional to frequent travel will be required within Canada.
• Ability to travel when required, internationally, up to 20% of the time.

Applus+