Marketing Manager (Hybrid)

Scarborough, ON
$100,000 per year
Permanent
Full-time

8 days ago

Position: Marketing Manager
Type: Full-time, Contract (potential to become Permanent)
Location: 401 & Kennedy - Scarborough (Hybrid: 1 day in office)
Hours: 9:00 a.m.-5:00 p.m. or 8:00 a.m.-4:00 p.m.
Salary: $100,000 per yearRole Overview:
The Marketing Manager is responsible for leading marketing, communications, research, and campaign initiatives to achieve business objectives. This role involves developing strategies, managing brand messaging, driving member engagement, and collaborating with internal teams and external partners. The position reports directly to the CEO and may occasionally present to the Board.Key Responsibilities:Marketing, Communications & Campaigns

Develop and implement marketing strategies, annual plans, and campaigns for CEO approval
Manage brand messaging consistently across all channels
Execute and lead campaigns, coordinating cross-functional support
Conduct member research, report findings, and recommend actions
Evaluate third-party solutions and prepare cost-benefit analyses

Data Governance, Reporting & Analytics

Maintain marketing materials in compliance with regulatory requirements
Develop KPIs and report campaign performance quarterly
Analyze marketing and communication results to optimize strategies
Report campaign progress, risks, and expenditures

Continuous Improvement & Compliance

Stay current on industry trends and emerging technologies
Conduct benchmarking to improve tools and strategies
Ensure compliance with regulatory requirements and Fund policies

Qualifications & Skills:Education:

College diploma or Bachelor's in Marketing, Communications, or Business Administration with Marketing Certificate

Experience:

8+ years in marketing roles with multi-channel messaging experience
2+ years as a Marketing Manager, with experience in campaign development, analytics, and reporting
Insurance/financial industry experience preferred; LOMA I & II preferred (to be completed within 18 months)

Technical Skills:

Digital, print, and social media marketing tools
Email marketing, content management, CRM systems
Project management and analytics tools
Microsoft Office Suite, Adobe Pro

Soft Skills & Attributes:

Strategic thinker with creative and analytical skills
Collaborative, adaptable, and capable of managing multiple projects
Excellent verbal, written, and presentation skills
Passion for brand storytelling and customer engagement
Results-focused with a continuous improvement mindset

Company:Staffmax Staffing & Recruiting,

Staffmax

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