BRAND MANAGER, VIITA

• Supervise the day-to-day operations of the brand and ensure their smooth execution.
• Act as the primary point of contact for all brand-related matters.
• Coordinate initiatives between internal teams, external suppliers, and 3PL warehouse.
• Develop and maintain schedules related to campaigns, launches, and various projects.
• Manage, update, and ensure adherence to the annual promotional calendar (marketing campaigns, promotions, product launches, etc.).
• Develop and implement strategies aimed at increasing wholesale sales and optimizing commercial performance.
• Maintain and develop relationships with wholesale clients while actively contributing to the identification of new business opportunities.
• Participate in various projects and perform any other related tasks in support of sales objectives.

• Produce various weekly, monthly, quarterly, and annual reports.
• Monitor online store performance and identify improvement opportunities.
• Maintain communication with the warehouse (3PL) for order follow-up, returns management, and resolution of logistical issues.
• Create and monitor purchase orders (PO) for new product arrivals.

• Manage all customer service across all channels (email, social media, etc.).
• Document FAQs and establish procedures to improve the customer experience.
• Handle special requests, returns, and claims in coordination with the warehouse.

• Design, plan, and publish engaging content on all social platforms (Instagram & Facebook).
• Write and design newsletters respecting the brand’s voice.
• Plan, coordinate, and organize product, campaign, or lifestyle photoshoots.
• Manage creation, scheduling, and monitoring of digital advertisements (Meta Ads, Google Ads, etc.).
• Analyze advertising campaign performance and propose adjustments to optimize results (CPC, ROAS, conversions).
• Develop and implement public relations strategies to increase brand awareness.

• Define priorities and structures for home pages, banners, collection pages, and product or promotion launches.
• Add new products, optimize descriptions, visuals, and metadata (SEO).
• Enrich product pages and create related pages as needed.
• Collaborate with technical resources as needed to improve the user experience (UX).

• Cross-team collaboration: You communicate effectively with your team and other departments, always with strong team spirit and focus on results.
• Stress and priority management: You confidently handle multiple files simultaneously, even under pressure, in a dynamic environment.
• Planning and organization: You demonstrate rigor and efficiency in task coordination and time management.
• Leadership and continuous improvement: You propose concrete ideas to optimize processes and drive progress.
• Problem solving: You approach challenges with logic, initiative, and an ability to find lasting solutions.

• Bachelor’s degree in marketing, business administration, or equivalent;
• 3 to 5 years of experience in online commerce;
• Excellent communication and presentation skills in French and English (The person must communicate in French and English to support the marketing and commercial operations of the Viita brand across Canada);
• Experience with an e-commerce platform (experience with Shopify is a major asset);
• Experience in retail (an asset);
• Basic knowledge of Google Analytics (an asset);
• Excellent command of the MS Office suite.

La Vie en Rose