Director, K-12 Sales

D2L

  • Toronto, ON Kitchener, ON
  • Permanent
  • Full-time
  • 22 days ago
General Description:As a Director of Sales for North America, you will play a pivotal role in driving D2L's growth in the K-12 market. You will lead a high-performing, cross-functional team focused on expanding our footprint, deepening customer relationships, and delivering exceptional value to educational institutions. This is a strategic leadership role that requires a blend of visionary thinking, operational excellence, and a passion for transforming education through technology.How You Will Make an Impact:Strategic Leadership & Market Growth
  • Define and execute a go-to-market strategy aligned with D2L's mission and growth objectives in the K-12 sector.
  • Interpret market trends, customer insights, and competitive dynamics to inform strategic decisions.
  • Represent D2L as a thought leader at industry events, associations, and forums.
Team Development & Performance Management
  • Build, lead, and mentor a high-impact sales team, fostering a culture of accountability, collaboration, and continuous improvement.
  • Set clear performance expectations, coach team members, and conduct regular business reviews to ensure alignment with KPIs and revenue goals.
Customer Engagement & Revenue Generation
  • Cultivate executive-level relationships with key clients and partners to drive adoption, retention, and expansion.
  • Oversee the full sales cycle-from prospecting and pipeline development to solution presentation and contract negotiation.
  • Collaborate with Marketing, Customer Engagement, and Public Affairs to deliver integrated campaigns and customer success strategies.
Operational Excellence
  • Accurately forecast revenue and manage sales performance metrics across the region.
  • Partner with internal stakeholders to ensure operational alignment and scalability of sales initiatives.
  • Support global sales efforts and contribute to cross-regional knowledge sharing and best practices.
Competencies (What You'll Bring to the Role):
  • 3-5 years of progressive sales leadership experience in enterprise software, preferably in EdTech, eLearning, or HCM.
  • Proven success in building and scaling sales teams, with a strong track record of exceeding revenue targets.
  • Deep understanding of the K-12 education landscape, including funding models, procurement processes, and policy trends.
  • Exceptional communication and executive presence, with the ability to influence C-level stakeholders.
  • Strategic thinker with strong analytical skills and a data-driven approach to decision-making.
  • Acumen with Artificial Intelligence tools
  • Willingness to travel up to 50% across North America.
Education Recommendations:
  • A bachelor's degree in business, or education, or a related field is typically required.

D2L