Marketing Manager, Stream+

Vancouver, BC
$70,000-130,000 per year
Permanent
Full-time

19 days ago

DescriptionAre you ready to embrace a challenge, shape innovative entertainment solutions at TELUS, and thrive in a high-energy, high-performance culture? If so, we have an exciting opportunity for you!We are seeking a dynamic and experienced marketing leader to join the TELUS Home Solutions Entertainment team. Stream+ is TELUS' flagship streaming bundle, central to our entertainment strategy for driving customer lifetime value and reducing churn.#LI-REMOTEAs the Marketing Manager for Stream+, you will be the primary architect of our national acquisition strategy. You will own the pricing and promotional roadmap, develop profitable growth strategies to scale the portfolio to new customers while identifying and promoting key value propositions and cross-product bundling opportunities that increase customer lifetime value.Here's the impact you'll make and what we'll accomplish together:As the dedicated lead for Stream+, you will drive the end-to-end growth engine for our premier streaming bundle. You will act as a strategic advisor to product and marketing teams, using agile pricing and performance data to scale the next generation of entertainment packaging.Here's how:

Lead Quarterly Loading Plans: Develop and execute robust national acquisition plans to meet ambitious subscriber targets
Drive Pricing & Promotion Strategy: Own the national pricing architecture and promotional calendar for Stream+, balancing aggressive growth with portfolio profitability
Performance Tracking & Optimization: Monitor daily and weekly performance metrics, providing deep-dive analysis into health indicators and market trends
Master "Test & Learn" Initiatives: Design and lead regional pricing pilots and promotional experiments to pioneer new ways of capturing market share
Product Health & Recovery: Proactively identify performance gaps and architect rapid recovery plans to ensure the portfolio remains on track
Bundle Innovation: Create compelling cross-product experiences by anchoring Stream+ within the broader TELUS ecosystem to maximize customer lifetime value
Executive Influence: Synthesize complex data into high-impact performance updates and strategic recommendations for senior leadership

#LI-REMOTEQualificationsWhat you bring:

3+ years of progressive marketing experience (e.g., moving from individual contributor to portfolio/campaign ownership) with a proven track record of owning national portfolios or acquisition-heavy roles
Ability to move from high-level strategy to granular execution, specifically within pricing and promotional frameworks
You are "hands-on" with data, comfortable translating performance metrics into actionable recovery plans or growth tactics
A "test and learn" mindset with the ability to pivot strategies quickly based on real-time market feedback
Strong communication skills to influence stakeholders and present performance narratives to senior leadership
Self-motivated and comfortable navigating the ambiguity of a rapidly evolving streaming landscape

Nice to haves:

A solid understanding of TELUS Consumer Solutions across both wireless and wireline units
Deep experience within the telecommunications, OTT streaming, or media industries

Salary Range: $70,000-$130,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

Job Type: This is for a current vacancyA bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings13
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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