Salesforce Marketing Cloud Administrator
Miovision
- Canada
- Permanent
- Full-time
- Serve as the primary Salesforce Marketing Cloud Administrator.
- Maintain contact data between Marketing Cloud and Salesforce.
- Prepare, test and deploy campaigns utilizing emails, workflows, landing pages, and forms.
- Design, build and maintain custom applications, content blocks and journey builder activities on the Marketing Cloud platform.
- Design, build and maintain customizations for integrating Marketing Cloud into other business applications.
- Collaborate with the Marketing team on account-based marketing strategies supporting our GTM motion.
- Work with functional business leads to define suitable processes to support operational, administrative, and change management activities related to Marketing Cloud.
- Adhere to subscriber data management, regional privacy laws and enable email sends within subscriber data management and regional privacy laws.
- Design dashboards and reports to analyze effectiveness of campaigns.
- Develop training and documentation to enable and support marketing team activities within Marketing Cloud.
- 3+ years of experience in Salesforce Marketing Cloud
- Current Marketing Cloud Email Specialist / Marketing Cloud Administrator certification preferred
- Proficient in Marketing Cloud Connect
- Experience with Marketing Cloud data models, including Contact Model, Data Views and Data Extensions
- Knowledge of Salesforce Sales Cloud data models.
- Proven ability to design and implement new processes and facilitate user adoption
- Strong understanding of Salesforce Marketing Cloud best practices and functionality
- A documented history of successfully driving projects to completion
- A demonstrated ability to understand and articulate complex requirements
- Previous experience working in a SCRUM or agile environment preferred
- Experience in planning, segmentation, targeting, execution, and analysis of marketing campaigns
- Excellent project management skills
- Demonstrated ability to meet deadlines and prioritize simultaneous requests
- Creative and analytical thinker with strong problem-solving skills
- Must demonstrate exceptional verbal and written communication skills
- Must demonstrate an ability to communicate effectively at all levels of the organization
- Ability to assess the impact of new requirements on Marketing Cloud and all interconnected applications, systems and processes
- Web development (HTML, CSS, Javascript)
- AMPscript and SSJS scripting languages
- Marketing Cloud SOAP and REST APIs
- Additional Salesforce platform certifications
- Experience with project management tools such as Jira and Confluence
- Experience with building or maintaining integrations between different business systems
- Comprehensive health benefits starting on day one
- RRSP Matching Plan
- Variable Incentive Plan
- Internet subsidy and a remote work allowance
- Enhanced paternity and maternity leaves
- Unlimited vacation policy
- Wellness offerings (Fitness, Mindfulness)