Marketing Manager
David Aplin Group View all jobs
- Saskatoon, SK
- Permanent
- Full-time
This role is ideal for someone who thrives in a high-trust environment and is motivated by the opportunity to create, execute, and evolve a marketing vision from the ground up. You'll work closely with leadership and cross-functional teams to elevate the company's brand, enhance its market presence, and support continued growth across Western Canada.The Opportunity
You will take the reins of all marketing initiatives-transitioning from externally supported efforts to a cohesive, in-house strategy. With a strong foundation already in place, you'll have the autonomy to refine, expand, and innovate across multiple channels while introducing new ideas that position the company as a forward-thinking leader in its space.**Please note - this is an in-office, full-time position**Key Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with business growth objectives
- Own and evolve the company's digital presence, including social media, website, and online campaigns
- Analyze and optimize performance using tools such as Google Analytics and SEO best practices
- Lead the design and creation of marketing materials, including digital content, presentations, and print collateral
- Support a dual-market approach, creating targeted campaigns for both agricultural clients and financial institution partners
- Collaborate with leadership and internal teams to ensure consistent, high-quality brand messaging
- Identify and explore new opportunities in multimedia content (e.g., short-form video, storytelling, brand awareness)
- Provide direction on website design and user experience, working with external developers as needed
- Elevate the overall professionalism, consistency, and impact of all marketing touchpoints
- A highly self-motivated, independent marketer who takes initiative and thrives with autonomy
- A strategic thinker with the ability to see the big picture while executing on details
- Experience managing and improving social media, SEO, and digital analytics
- Strong design capabilities, with the ability to create polished, professional marketing materials
- A collaborative mindset with the confidence to bring forward new ideas and challenge the status quo
- Interest in building something-someone who is excited by growth and the opportunity to make a meaningful impact
- Opportunity to build and own the marketing function from the ground up
- High level of autonomy and trust from leadership
- A collaborative, team-oriented culture with strong growth momentum
- The chance to be part of a company that is evolving, expanding, and looking to differentiate itself in the market