Associate Manager, Category and Shopper Development
J.D. Irving
- Toronto, ON
- Permanent
- Full-time
- Bachelor’s Degree in Business Administration or Marketing or related field
- Minimum 2 years of Category Management, Sales, or Trade Marketing experience
- Consumer Packaged Goods experience is preferred
- Strong technical skills (i.e. Excel, PowerPoint, Word, Tableau, JDA)
- Experienced in Nielsen, IRI, and other syndicated services
- Knowledge of retailer data platforms a plus (i.e. LDIA)
- 5P solutions development experience for bricks and mortar and online
- Ability to apply critical thinking to facilitate, develop and implement comprehensive strategic business plans that will deliver results
- Ability to understand, interpret, and synthesize syndicated data and custom research
- Storyboarding and presentation development skills
- Understand the retailer’s objectives, strategies, and most valuable shopper
- Supports the development and delivery of insight-led customer presentations
- Present strategic and tactical recommendations on the 5Ps to improve category and brand performance
- Lead and implement strategic category management initiatives which deliver tangible wins
- Support CSD Manager with joint business planning (JBP) analytics, as requested
- Assist on sales calls
- Supports the development of brand and category analytics for the customer team
- Generates value add analytics and insights utilizing customer data, syndicated data, and other research
- Identifies business growth opportunities
- Develops insight-led responses to competitive actions to achieve favorable outcomes
- Provides key reports and analytics on customer specific new items, pricing and other areas as needed
- Understands a customer's 5P strategy by format for bricks and mortar and online, and how to influence category and brand decisions
- Achieves brand plan, playbook principles, and market share objectives at the customer utilizing insights, market data, and customer data
- Customizes CLP and 5P playbook to the customer and their shopper target
- Manages 5P tactic mix improve profitability and achieve financial targets
- Supports strategic account planning (SAP) process with the Business Development Director / CSD Manager, identifying customer growth objectives and business solutions that unite retailer and Irving strategies
- Develops assortment, merchandising, pricing, promotion tactics and plans
- Supports new item plans from a category perspective
- Posting Date: Mar 15, 2024