Marketing Coordinator | Electrozad Supply Company Limited
- Windsor, ON
- Permanent
- Full-time
- Implementation of inbound and outbound marketing programs, including email campaigns, digital advertising, organic search, social media, and customer events as outlined in the Annual Marketing Plan.
- Creation of digital marketing assets including social media posts, event flyers, website banners, print ads, and sales support collateral.
- Collaborate with sales management to support market specific sales-initiatives and meet customer needs.
- Promote branding initiatives consistent with corporate business goals and objectives.
- Ensure all communication and offerings conform to brand identity; conduct ongoing brand management.
- Develop relationships with external marketing professionals to produce supplementary marketing collateral.
- Communicate and negotiate with promotional partners as needed for joint marketing activities.
- Communicate and promote marketing and sales initiatives to all staff.
- Other duties as required by the organization.
- Post-secondary education in marketing, business, communications, or equivalent.
- 3+ years of direct work experience in a B2B marketing capacity.
- Understanding and familiarity with digital advertising and brand management.
- Experience in creating and executing successful marketing campaigns, utilizing email, digital marketing, and direct marketing programs.
- Direct experience with graphic design, website design, and other marketing-related software tools.
- Knowledge of ethical marketing best practices and associated regulations.
- Demonstrated proficiency with marketing technologies, and related software tools, including Hubspot, Salesforce, Google Ads, LinkedIn Ads etc.
- Hands-on experience with search engine optimization, pay-per-click advertising, and other web initiatives.
- Ability to build and sustain relationships with key business partners.
- Experience managing freelancers and contractors.
- Effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
- Excellent written and verbal communication skills.
- Proven team player who is both flexible and adaptable.
- Experience within industrial manufacturing is an asset.