Senior Director

• Visionary thinker with entrepreneurial drive.
• Results-oriented and commercially savvy.
• Strong problem-solver and decision-maker.
• Passionate about creator culture, social media, and emerging digital trends.
• Collaborative leader who empowers teams while holding them accountable.

• Collaborate with Leadership to define and execute the Creo's long-term business strategy, vision, and goals.
• Drive growth by identifying new revenue streams, partnerships, and market opportunities.
• Ensure the Creo stays ahead of emerging social platforms, creator economy shifts, and industry best practices.
• Represent the Creo at industry events, panels, and networking opportunities.
• Ensure thought leadership and education on influencer marketing is shared with OMG agencies and clients
• Work with Leadership and cross functional teams to ensure Canada is leaning into new capabilities within proprietary tech.

• Build and maintain strong client relationships, serving as a senior point of contact for key accounts.
• Oversee high-profile influencer marketing campaigns to ensure excellence in delivery, creativity, and ROI.
• Collaborate with brand partners, talent managers, and media platforms to drive impactful campaigns.
• Ensure ad standards and guidelines are accessible and always implemented. (FTC, Ad Standards)
• Support new business pitches, contract negotiations, and proposal development.

• Lead day-to-day operations across client services, campaign execution, talent management, and analytics.
• Support leadership in budgeting, forecasting, and financial performance of the Creo.
• Implement efficient systems, workflows, and KPIs to optimize team productivity and campaign outcomes.
• Ensure compliance with advertising regulations, influencer disclosure rules, and industry standards.

• Inspire, lead, and mentor a multidisciplinary team (account managers, campaign specialists, creative strategists, data analysts).
• Build a culture of creativity, innovation, and accountability.
• Ensure full utilization and adoption of OM systems and tools including Omni, compliance, financial, media/production, Data storage and collaboration tools, etc.
• Recruit, train, and retain top talent in influencer and digital marketing.
• Set clear goals and performance metrics for teams and individuals.

• Proven senior leadership experience in influencer marketing, digital marketing, media, or advertising agency.
• Strong understanding of influencer ecosystems (Instagram, TikTok, YouTube, Twitch, etc.), brand partnerships, and content strategies.
• Strong understanding of content production and brand integrations
• Ability to scale agencies or business units, including financial and operational leadership.
• Excellent relationship-building and negotiation skills with brands, creators, and media platforms.
• Deep knowledge of campaign analytics, ROI measurement, and influencer marketing tech tools.
• Hands on Leadership required as team is small and growing

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.

• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

• A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom Media Group