Marketing Operations Coordinator - Winter 2026 Co-op

D2L

  • Kitchener, ON Toronto, ON
  • Training
  • Full-time
  • 1 day ago
We may continue to review applications on a rolling basis, but recommend applying by September 16th at 9:00am ET to ensure you are included in initial application reviews.GENERAL DESCRIPTION:We're looking for a proactive and analytical Marketing Operations Co-op to join our Marketing Operations team. This is a great opportunity to gain hands-on experience working with a modern marketing technology stack and supporting critical systems, campaigns, and process improvement initiatives that power our Marketing team.You'll work regularly in Salesforce, Marketing Cloud Account Engagement (Pardot), and other tools in our marketing tech stack. You'll assist in campaign execution, support data governance initiatives, and collaborate cross-functionally with teams including Revenue Operations, Marketing, and Enablement to help streamline marketing operations and drive campaign effectiveness.HOW WILL I MAKE AN IMPACT?Systems & Campaign Support
  • Assist in maintaining and improving tools across our Marketing Tech stack (Salesforce, Marketing Cloud Account Engagement/Pardot, 6sense, ZoomInfo, and more).
  • Contribute to campaign setup, execution, and reporting.
  • Help perform usage audits to ensure adoption and ROI of marketing systems.
  • Troubleshoot user issues and provide operational support for marketing programs.
Data Management
  • Execute data cleanup and enrichment projects using enrichment and cleansing tools.
  • Help define and maintain data quality and governance practices across marketing databases.
  • Assist with data uploads, list segmentation, and lead management processes.
Reporting & Analysis
  • Support the build-out of ad-hoc reports and dashboards in Salesforce, Marketing Cloud, and Excel to help Marketing and BDR teams make data-driven decisions.
  • Assist in campaign attribution analysis and lead funnel reporting.
Automation & Testing
  • Participate in User Acceptance Testing (UAT) for new marketing automation workflows, integrations, or system enhancements.
  • Document and test campaign automation rules, lead scoring models, and nurture programs.
WHAT YOU'LL BRING TO THE ROLE:Competencies:
  • Proactive Mindset: Curious and eager to figure things out. You ask questions and take initiative.
  • Analytical: Comfortable digging into data, identifying patterns, and connecting insights to actions.
  • Collaborative: Enjoy working cross-functionally across Marketing, Sales, and Operations.
  • Problem Solver: Thrive in ambiguity and approach challenges with structure and creativity.
  • Clear Communicator: Comfortable keeping others informed and asking for clarification when needed.
  • Organized: Strong time management skills to juggle multiple campaigns and projects.
  • Willingness to Learn: Open to feedback, quick to pick up new tools, and eager to develop marketing operations skills.
Skills
  • Marketing Automation: Familiarity with tools like Marketing Cloud Account Engagement (Pardot), HubSpot, or Marketo is helpful; experience with Pardot is a plus.
  • Salesforce CRM: Basic familiarity with CRMs; Salesforce knowledge is an asset.
  • Excel: Comfortable with basic formulas; willing to learn pivot tables, VLOOKUPs, etc.
  • Reporting Tools: Experience building simple reports or dashboards is a bonus.
  • AI Tools: Familiarity or interest in applying AI tools (ChatGBT, CoPilot, etc)
Qualifications/Experience:
  • Currently enrolled in a post-secondary program in Business, Analytics, Computer Science, or a related field
  • Interest in Marketing Operations, Business Systems, or Data Analysis
  • Previous co-op, internship, or project experience related to business systems, data, or operations is a plus

D2L