Marketing Manager
- Niagara Falls, ON
- $130,000 per year
- Permanent
- Full-time
(Relocation Expense!)
Industry /Business: Consumer Goods, E-Commerce
Salary: $130k + bonus and incentivesWe are looking for a dynamic and visionary Marketing Manager to lead a talented Marketing Department, overseeing E-commerce, Brand Marketing, and Design teams. This is a fantastic opportunity for a strategic leader who thrives on empowering teams, fostering innovation, and driving impactful marketing strategies that elevate brand presence and fuel business growth.If you’re someone who embraces challenges and continuously strives for excellence, this role could be your perfect fit.Key Responsibilities:Leadership & Team Development
- Lead and mentor the Marketing Department, providing direction across E-commerce, Brand Marketing, and Design teams
- Inspire, empower, and align the team with corporate and departmental objectives
- Manage annual budgets and develop departmental KPIs
- Identify and close skill gaps, while fostering a culture of growth and performance
- Conduct regular performance feedback sessions and annual reviews
- Develop, implement, and oversee multi-brand marketing strategies that align with business objectives
- Serve as a subject matter expert on brand identity, ensuring consistency across all channels
- Lead execution of high-impact events and campaigns (e.g., Black Friday, product launches)
- Establish cross-functional processes for alignment between E-commerce, Design, and Brand Marketing
- Manage external partners, including PR agencies, influencers, and service providers
- Collaborate with product development teams on launch strategies
- Track, analyze, and optimize marketing initiatives based on performance data
- Oversee digital campaigns, including paid ads, email marketing, and social media initiatives
- Drive brand awareness through content marketing and SEO strategies
- Enhance customer engagement, loyalty, and lifetime value through data-driven insights
- Monitor KPIs such as traffic, conversion, and acquisition costs to inform strategy
- Execute personalized marketing approaches to meet diverse customer needs
- Diploma or degree in Marketing, Communications, or related field
- 7+ years’ experience in digital brand management, including social media, PR, and content leadership
- 5+ years’ leadership experience
- Strong background in SEO and E-commerce
- Experience with email marketing and Google Analytics preferred
- Familiarity with social media analytics platforms (e.g., Hootsuite) a plus
- Proficient in Microsoft Office
- Excellent organizational, analytical, and problem-solving skills
- Strong communication and interpersonal abilities
- Adaptable, detail-oriented, and thrives in a fast-paced environment