Marketing Manager, Institutional Asset Management

CIBC

  • Toronto, ON
  • Permanent
  • Full-time
  • 7 days ago
We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.To learn more about CIBC, please visitWhat you'll be doingCIBC Global Asset Management is among the largest asset managers in Canada with over $200 billion in assets under management. CIBC Global Asset Management offers and supports a variety of investment products to meet the needs of investors in the Institutional and Retail market segments.The Manager, Institutional Marketing will join a dynamic marketing team and support the marketing strategy and events for CIBC Asset Management’s Institutional business. Reporting to the Senior Manager, Institutional Marketing, the successful candidate will play a key role in developing high-quality marketing content for products and investment campaigns, and supporting the execution of industry partnerships and client events. This is a highly collaborative role, partnering across the entire business, working closely with Investment teams, Institutional Consultant Relations, Business Development, Client Servicing, and the Wealth Marketing team to bring the Institutional marketing strategy to life. To increase the overall efficiency and effectiveness of the firm’s resources, the position will also contribute to new continuous improvement ideas and initiatives within the team to ensure the best outcomes are delivered to business partners and our clients.At CIBC we enable the work environment most optimal for you to thrive in your role . Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.How you’ll succeed
  • Product marketing and content development. Support the development of positioning and messaging for investment strategies and assist with regular updates and a range of marketing materials including pitch decks, one-pagers, digital content, communications, social media.
  • Sponsorship and event coordination. Support the sponsorship and events calendar, including virtual events, client events, and industry sponsorships through seamless execution and delivery of pre-and-post event support.
  • Project and program management. Ability to manage complex projects that can involve many deliverables. Capable of managing multiple projects at one time with a strategic view of overall program and business strategy. Remains current with rapidly evolving financial services industry trends and is able to assess impact on strategy and marketing positioning. Balances needs of multiple stakeholders in the most effective and efficient manner, with the ability to meet tight delivery timelines.
  • Measure impact. Analyze measures of success for marketing campaigns and share progress, insights, and recommendations for optimizing results with other team members and leaders across the organization. Partner with cross functional teams to ensure sharing and capturing new learnings as a way to strengthen our work.
  • Relationship and stakeholder management: Build strong relationships with internal and external stakeholders, including sales and product to understand the business objectives and identify marketing opportunities.
Who you are
  • You have a Bachelor’s degree in Commerce, Marketing or Economics, or a designation such as the CFA or CIM.
  • You can demonstrate 5+ years in product marketing, investment marketing, or content development within asset management or financial services, and are familiar with the institutional investment industry.
  • Proficient in Microsoft Excel, PowerPoint and Word to analyze and convey information in various ways.
  • Ability to manage multiple priorities and deadlines in a fast-paced, collaborative environment.
  • You have experience using and drawing value out of sales enablement platforms such as Seismic and Salesforce Marketing Cloud.
  • You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
#LI-TAWhat CIBC OffersAt CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.*Subject to plan and program terms and conditionsWhat you need to knowCIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contactYou need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.Job Location Toronto-81 Bay, 12th FloorEmployment Type RegularWeekly Hours 37.5Skills Analytical Thinking, Asset Management, Communication, Institutional Asset Management, Marketing Asset Management, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Project Management, Salesforce Marketing Cloud, Seismic Software, Teamwork

CIBC