Product Manager Kerendia
Bayer
- Mississauga, ON
- Permanent
- Full-time
- Customer centric insight application: Identify specific insights using market research, data analytics, competitive intelligence, customer channels and ensure understanding of disease areas; assessing success against plan; Stay up to date on industry trends and understand what our customers need.
- Content Management / Digital applications: Work to develop modular content to continuously roll out; produce numerous content modules to address various microsegments and support campaigns in a timely manner. Strong understanding of PAAB guidelines and internal requirements for content development. Define and implement ways to reach customers in digital setting with dynamic content considering user experience.
- Customer Relationships: Establish strong working relationships with top Canadian thought leaders across multiple segments working closely with Customer Engagement Team.
- Participate in and evaluate market research and analysis, promotions, public relations, and advertising associated with assigned brands or products; assessing their success against plan
- Lead the development of educational and promotional materials that span from disease state awareness through to branded tools upon Health Canada approval.
- Bachelor's degree in Business / Science or related field
- Minimum 2 years marketing, field experience an asset
- Customer-centric decision making and mindset and project execution based on customer insights
- Adept to agile ways of working, including digital content and tools
- Adept at working in a highly-collaborative, lean, agile environment
- Build trust, promote openness and establish mutual understanding across functions with people. Strength in conflict management
- Highly detail-oriented and organized, with exceptional analytical skills
- Ability to challenge the status quo. Comfortable with taking risks and being innovative
- Ability to translate insights into business priorities and execute on them
- Driven team player with inclusive behavior and ability to achieve goals collaboratively
- Leadership Capabilities: Visionary, Architect, Catalyst, Coach (VACC). Demonstrated capacity to foster unity and build inclusivity within a diverse team, ensuring active contributions from all members.
- Competitive compensation and rewards package
- Collaborative, diverse and inclusive culture
- Career development and global opportunities
- Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings