Marketing Manager, Planning & Execution

Toronto, ON
Permanent
Full-time

18 hours ago

OVERVIEWWe are seeking an experienced Marketing Manager with a strong background in financial services marketing, campaign execution, and customer acquisition strategies to support the delivery of large-scale marketing initiatives. The successful candidate will work closely with cross-functional partners — including product, analytics, creative, and agency teams — to develop, execute, and optimize marketing campaigns that align with business objectives and enhance customer experience.This role is ideal for a proactive, detail-oriented professional who thrives in fast-paced environments and is comfortable working across multiple channels, stakeholders, and campaign frameworks within the financial services sector.Location: Toronto, ON (Hybrid – 3–4 days in office)
Contract Length: 12 Months (Extension or FTE Conversion Possible)
Hours: Standard business hours (EST)
Pay: T4: $35 / IC: $40RESPONSIBILITIES

Elicit, develop, and execute marketing campaign strategies to support customer acquisition and portfolio growth.
Translate business objectives into actionable marketing plans across traditional and digital channels.
Conduct campaign analysis, performance tracking, and optimization to improve customer engagement and revenue outcomes.
Develop and manage campaign briefs, timelines, and execution plans in collaboration with internal teams and external agencies.
Collaborate with creative, media, and analytics teams to ensure successful delivery and measurement of campaigns.
Support campaign tracking, reporting, and post-campaign analysis to inform future strategies.
Ensure all marketing materials align with brand standards, governance frameworks, and regulatory requirements.
Identify risks, dependencies, and execution challenges, and proactively manage them throughout the campaign lifecycle.
Prepare clear and concise documentation, reports, and presentations for stakeholders.
Maintain compliance with enterprise marketing standards, risk frameworks, and regulatory guidelines.

QUALIFICATIONS

2–4 years of progressive marketing experience, preferably within financial services or banking.
Proven experience delivering marketing campaigns, ideally within acquisition or customer growth portfolios.
Strong understanding of campaign execution, media planning, and creative development processes.
Experience in project management and coordinating cross-functional teams.
Familiarity with agency collaboration and managing external partners.
Demonstrated ability to analyze campaign performance and optimize outcomes.
Excellent communication, collaboration, and stakeholder management skills.
Strong analytical and problem-solving capabilities.
Ability to manage multiple priorities in a fast-paced environment with a high degree of independence.

Preferred

Experience in a large enterprise or regulated financial institution.
Exposure to both traditional and digital marketing channels.
Familiarity with marketing analytics, tracking tools, and reporting frameworks.
Experience working within governance, compliance, or risk frameworks.

Education

Post-secondary degree in Marketing, Business, Communications, or related discipline.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.

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