Email, Mobile & Lifecycle Marketing Manager - Apparel

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  • Toronto, ON
  • $70,000-75,000 per year
  • Permanent
  • Full-time
  • 20 days ago
SummaryAn established and growing multi-brand retail organization is seeking a Email, Mobile & Lifecycle Marketing Manager to lead one of its most critical customer engagement functions. This role will own the strategy, execution, and performance of lifecycle marketing across email and mobile channels, driving customer retention, engagement, and revenue across both digital and in-store experiences. This is a high-impact, hands-on role for a commercially minded marketer who thrives at the intersection of data, creativity, and performance. The successful candidate will bring a strong point of view on customer communication strategy while remaining deeply involved in execution and optimization. Reporting to senior digital leadership, this individual will collaborate cross-functionally to elevate personalization, scale automation, and deliver meaningful growth across an evolving omnichannel business.Salary: $70K-75K Plus Bonus (10-20%)Contact Liz Crompton at or submit your resume in confidence below.DescriptionStrategy & Ownership
  • Own the CRM and lifecycle marketing roadmap, including triggered, promotional, and retention programs
  • Align channel strategies with broader e-commerce, retail, and omnichannel growth objectives
  • Identify opportunities to enhance segmentation, personalization, automation, and overall customer experience
  • Ensure compliance with Canadian marketing regulations and privacy best practices
Execution & Optimization
  • Lead end-to-end campaign execution, from planning through deployment and post-campaign analysis
  • Manage and optimize lifecycle programs within a leading CRM platform, including flows, audiences, testing frameworks, and reporting
  • Establish QA standards and processes to ensure accuracy, consistency, and brand integrity
  • Continuously test and refine messaging, cadence, and timing to improve engagement and revenue contribution
Leadership & Collaboration
  • Provide direction and mentorship to internal team members and external partners across creative and execution
  • Collaborate closely with marketing, merchandising, and digital teams to align priorities and timelines
  • Act as the internal subject-matter expert on CRM, email, and mobile marketing
  • Contribute to broader digital and customer strategy discussions with a customer-first mindset
Reporting & Insights
  • Define KPIs and reporting frameworks to measure lifecycle marketing performance
  • Translate data into clear, actionable insights across revenue, engagement, and customer behaviour
  • Use analytics to inform decisions, influence stakeholders, and prioritize initiatives
Requirements
  • 5-7+ years of experience in email, CRM, lifecycle, or retention marketing within retail, e-commerce, or a performance-driven environment
  • Proven experience owning channel strategy, not just execution
  • Strong hands-on experience with lifecycle marketing platforms (e.g., Klaviyo or similar)
  • Experience leading projects, vendors, or junior team members
  • Deep understanding of customer journeys and direct-response marketing principles
  • Exposure to cross-channel messaging (email, SMS, push, etc.)
  • Highly organized, analytical, and comfortable operating in a fast-paced environment
  • A collaborative, proactive leader who brings a data-driven approach to decision-making
  • Post-secondary education in Marketing, Communications, or a related field
Corporate CultureThis role offers the chance to take ownership of a high-performing channel within a well-established retail business, with the autonomy to shape strategy and the support to execute at scale. It is an opportunity to directly influence customer experience, drive measurable growth, and play a key role in the continued evolution of a modern omnichannel organization.Position TypePermanent

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