Account Based Marketing Manager

PagerDuty

  • Toronto, ON
  • Permanent
  • Full-time
  • 1 month ago
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Half of the Fortune 500 and nearly 70% of the Fortune 100 trust PagerDuty as essential infrastructure.At PagerDuty, you'll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world-all in a flexible, award-winning workplace.PagerDuty is seeking a dynamic Account-Based Marketing (ABM) Manager to implement ABM campaigns and tactics, driving pipeline growth from a strategically curated list of key accounts. Collaborating closely with Sales and Marketing teams, this role adopts a data-driven approach, consistently testing and evaluating campaign success. \The ideal candidate possesses a proven track record of managing and scaling B2B SaaS-integrated ABM campaigns, leveraging data-driven insights to optimize marketing pipeline contributions, and building strong relationships within the marketing and sales teams. This role plays a pivotal role in driving strategic marketing initiatives that align with our vision and business objectives.Key Responsibilities:
  • Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success.
  • Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and 'test and learn' mindset to optimize program performance.
  • Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels.
  • Own and track program results, measure success and deliver insights to stakeholders across the business.
  • Define and implement scalable, repeatable processes to expand PagerDuty's ABM programs across all strategic accounts globally.
Basic Qualifications
  • 5+ years of experience executing successful account-based marketing campaigns.
  • 5-7 years of previous marketing or other relevant experience
  • 5+ years of experience with ABM tools (Demandbase preferred)
  • Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns.
  • Successfully implemented data-driven programs with key measurements for success
  • Strong quantitative and analytical skills with an understanding of B2B marketing metrics.
  • CRM/marketing automation background, preferably Salesforce and Marketo.
  • Hands-on experience executing across web, email, and digital marketing channels.
  • Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders.
  • Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects.
Preferred Qualifications
  • B2B SaaS background.
  • Highly organized and efficient with the ability to develop and execute against an evolving plan.
  • Team player with the ability to work collaboratively and autonomously.
The base salary range for this position is $98,000 CAD - $149,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.Hybrid Approach:This role is expected to come into our Toronto office 1 day per week so you can thrive in your new role and fully embrace being a Dutonian!Hesitant to apply?We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn't the right role or time - sign up for !Where we workPagerDuty operates a hybrid work model with in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in:Location restrictions:
Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia
Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
Candidates must reside in an eligible location, which vary by role.How we workguide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.What we offerAs a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our .Your package may include:
  • Competitive salary
  • Comprehensive benefits package from day one
  • Flexible work arrangements
  • Company equity*
  • ESPP (Employee Stock Purchase Program)*
  • Retirement or pension plan*
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
  • Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
  • Paid volunteer time off: 20 hours per year
  • Company-wide hack weeks
  • Mental wellness programs
*Eligibility may vary by role, region, and tenureAbout PagerDutyPagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, enabling customers to achieve operational efficiency at scale with the PagerDuty Operations Cloud. The PagerDuty Operations Cloud combines AIOps, Automation, Customer Service Operations and Incident Management with a powerful generative AI assistant to create a flexible, resilient and scalable platform to increase innovation velocity, grow revenue, reduce cost, and mitigate the risk of operational failure. Half of the Fortune 500 and nearly 70% of the Fortune 100 rely on PagerDuty as essential infrastructure for the modern enterprise.PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.Go behind-the-scenes on our and @pagerduty on Instagram.Additional InformationPagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.PagerDuty uses the E-Verify employment verification program.

PagerDuty