Digital Audience & Growth Manager

• Vertical Brand Stewardship: Ensure consistent and compelling messaging across all digital channels for the assigned business vertical, aligned with the company’s overall brand standards.
• Messaging Development: Develop and maintain messaging frameworks, campaign briefs, and communication guides that support marketing and sales initiatives within the vertical.
• Market Insights: Monitor market trends, audience behavior, and competitor activity to refine messaging and strengthen the vertical’s market presence.

• Partnership Development: Identify and cultivate relationships with relevant brands, influencers, and stakeholders that support audience growth within the vertical.
• Campaign Collaboration: Develop and execute co-marketing initiatives and partnership campaigns that increase brand visibility and expand audience reach.
• Performance Tracking: Monitor and evaluate the impact of partnership and affiliate initiatives, identifying opportunities to strengthen engagement and revenue contribution.

• Campaign Strategy: Plan and oversee digital marketing initiatives across organic and paid channels to support audience growth and campaign objectives.
• Performance Analysis: Track key performance indicators such as engagement, acquisition cost, and conversion performance, providing insights and recommendations to leadership.
• Operational Improvements: Support the development of marketing workflows, processes, and tools that enhance efficiency and scalability within the vertical’s marketing initiatives.

• Digital Marketing Strategy: 4+ years of experience managing integrated digital marketing campaigns across organic, paid, and SEO channels.
• Technical Proficiency: Experience working with CMS platforms (e.g., WordPress) and a foundational understanding of HTML/CSS.
• Marketing Automation: Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Klaviyo, or Mailchimp.
• Data Analytics: Proficiency with GA4, Looker Studio, or similar analytics tools to measure campaign performance and inform strategy.
• Ad Platforms: Experience managing campaigns on platforms such as Meta, LinkedIn, and Google Ads.
• Content & Design: Strong editorial skills and familiarity with tools such as Adobe Creative Suite or Canva for managing brand assets.
• You understand how to build and grow digital audiences within a specific market or product vertical.
• You are curious about the story behind the data and use insights to improve campaign effectiveness.
• You enjoy developing collaborative partnerships and campaigns that expand audience reach.
• You understand how organic content, paid media, and SEO work together to support growth.
• You communicate insights clearly and translate performance data into actionable recommendations.
• You contribute to building the processes and workflows that support efficient marketing operations.

Postmedia