Amazon Content Specialist

• Create and optimize product listings to improve visibility, conversion rates, and overall sales performance on Amazon.
• Conduct keyword research to enhance product discoverability and ensure alignment with Amazon's search algorithms.
• Collaborate with the creative team to develop compelling visuals, including images, infographics, and videos, to enhance product listings.
• Create or edit 3D renderings, still images and videos to develop most engaging visual contents.
• Develop clear storyline for the product listing page and brand page contents.
• Ensure all visual content adheres to Amazon's guidelines and best practices.
• Implement effective SEO strategies to enhance product rankings within Amazon's search results.
• Utilize experience in Amazon Bulk Product updates using CSV to efficiently manage and update product information at scale.
• Stay informed about industry trends and conduct regular competitor analyses to identify opportunities for content improvement and differentiation.
• Conduct competitive benchmarking to ensure that the quality of our contents are ahead of our competition
• Analyze performance metrics and use data insights to refine content strategies, optimizing for maximum engagement and sales conversion.
• Coordinate with the marketing team to align product listings with broader promotional campaigns, ensuring a consistent brand message across all channels.
• Monitor and respond to customer reviews and questions on product listings, leveraging feedback to improve product offerings and content quality.
• Develop and execute A/B testing strategies for content and visuals to identify the most effective approaches for enhancing product appeal and customer engagement.
• Work closely with the supply chain and inventory management teams to ensure product content accuracy, including availability, pricing, and specifications.
• Train and mentor junior team members on Amazon platform best practices, content creation, and optimization techniques.
• Leverage Amazon's promotional tools, such as Amazon Sponsored Products and A+ Content, to increase product visibility and drive sales.
• Ensure compliance with Amazon's policies and guidelines, staying up-to-date with changes and advising the team on necessary adjustments to strategies or listings.
• Collaborate with external partners, such as influencers and third-party content creators, to enhance brand visibility and credibility on the Amazon platform.
• Utilize advanced analytics tools to track listing performance, identify trends, and make data-driven decisions that contribute to business objectives.

• Bachelor's degree in marketing, Business, or a related field.
• Proven experience as an Amazon Content Specialist or in a similar role within e-commerce.
• In-depth knowledge of Amazon's Seller Central platform.
• Strong understanding of SEO principles and experience with keyword research tools.
• Proficiency in Amazon Bulk Product updates using CSV and Microsoft Excel.
• Proficiency in analyzing data and using analytics tools to make informed decisions.
• Proficiency in 3D rendering and video production will be considered as an asset for this role.
• Proficiency in the Adobe Suite, including Photoshop, Illustrator, and Premiere Pro, will be an asset for this role.
• Experience with A/B testing for content optimization.
• Excellent communication skills, both written and verbal.
• Detail-oriented with a focus on accuracy and quality.

EMETemployment