Ecommerce Specialist (SEO, AEO)

Toronto, ON
$60,000-65,000 per year
Permanent
Full-time

1 month ago

DescriptionGreat new role for an experienced Ecommerce Specialist for our client, a small & global distributor of Natural Healthcare products in Richmond Hill, ON. In this role you will have the overall responsibility for ecommerce SEO and AEO (Answer Engine Optimization) strategy with a strong focus on backlink building, technical SEO and increasing Domain Authority. This is a full time and permanent position and can be Work From Home. Must be located in the Greater Toronto Area. Salary: 60K - 65K with full benefits after 3 months. 3 weeks of vacation, free parking.Responsibilities

Overall responsibility for Pascoe Canada’s ecommerce SEO and AEO (Answer Engine Optimisation) strategy with a strong focus on backlink building, technical SEO and increasing Domain Authority
Develop, propose and implement a comprehensive SEO and AEO strategy aligned with our B2B and B2C target markets
Manage and optimise SEO performance of our Magento-based online store
Lead the SEO and AEO content strategy and provide strategic direction to internal and external content writers
Create detailed SEO/AEO content briefs including keyword strategy, search intent, structured data opportunities, featured snippet optimisation and internal linking guidelines
Optimise content for search engines and answer engines (e.g. featured snippets, People Also Ask, AI-generated search results)
Review, edit and optimise written content to ensure SEO and AEO best practices are implemented
Conduct competitor analysis, backlink gap assessments and keyword gap analysis
Build and manage high-quality backlink acquisition campaigns (guest posts, partnerships, digital PR, resource links)
Establish and nurture relationships with industry partners, associations, publishers and relevant online communities
On-page SEO optimisation including meta data, internal linking, content structure, product pages and category pages within Magento
Technical SEO monitoring including crawl errors, site speed, indexing issues, schema markup, structured data implementation and Core Web Vitals
Monitor backlink profile health, anchor text distribution and toxic links (including disavow management if required)
Track, analyse and report on keyword rankings, organic traffic, answer visibility, conversion rates, referring domains and Domain Authority growth
Continuously optimise SEO and AEO performance based on data insights and algorithm updates
Support overall ecommerce growth initiatives to increase traffic, engagement and online sales

Qualifications

Marketing / business / communications related degree
Minimum 3–5 years experience in SEO, including backlink building and technical SEO
Experience implementing AEO (Answer Engine Optimisation) strategies
Proven track record of increasing Domain Authority, rankings, featured snippet visibility and organic traffic
Experience leading SEO content strategy and working closely with content writers
Experience working with Magento ecommerce platforms
Extensive knowledge and hands-on experience with SEO tools (e.g. Ahrefs, SEM rush, Moz, Google Search Console, Google Analytics)
Strong understanding of Google algorithm updates, AI-driven search trends and white-hat SEO best practices
Experience in outreach campaigns and digital PR
Strong knowledge of on-page and technical SEO principles including structured data and schema markup
Experience in B2B and/or health care / supplement industry desired
Analytical mindset with ability to interpret SEO data and translate into action
Strong written communication skills
Proficient at standard Microsoft Office programs
Structured work attitude, planning and implementing according to plans
Familiar working in a small and dynamic team, team player
Performance orientated mind set

Nevian Consulting

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