Company:Number of Openings: 1Worker Type: PermanentPosition Overview: Location: Surrey, BC | Monday–Friday (5x2) | Full-Time, PermanentAre you motivated by targets, energized by competition, and driven to win? This role is built for sales professionals who take ownership of their territory, thrive on exceeding goals, and are relentless in the pursuit of growth.As an Equipment Sales Representative, you will be on the front line of revenue generation, representing industry leading Caterpillar equipment to customers across the General Construction market. You will be trusted to uncover opportunities, outmaneuver competitors, and deliver solutions that create measurable results for both customers and the business.This is a high Impact role where performance is visible, success is rewarded, and drive makes the difference.Earning potential of $85,000-95,000+ which includes base plus targeted commission.Job Description:What You Will DoOwn and grow equipment sales within a defined geographic or customer marketConsistently achieve and exceed revenue, margin, and growth targetsProactively hunt for new business opportunities and expand wallet share within existing accountsBuild competitive, strategic deal structures grounded in a strong understanding of customer economicsDevelop deep, trusted relationships with customers, Caterpillar, and internal stakeholdersMaintain a strong, accurate sales pipeline and forecast new equipment sales against budget targetsPosition and market the full Caterpillar product portfolio to deliver best in class customer solutionsResolve customer issues quickly and confidently, including warranty, goodwill, and account concernsMaintain disciplined, accurate client data using Finning sales systemsRepresent the company with professionalism, integrity, and a strong results-oriented mindsetWhat Sets You ApartExperience and DriveMinimum 2 years of experience in a B2B sales role, with demonstrated success against targetsCompetitive mindset with a proven desire to win business and outperform goalsExperience in construction, heavy equipment, or capital equipment sales is considered a strong assetSkills and AttributesHighly self‑motivated with the ability to work independently and take full ownership of resultsStrong prioritization and time management skills in a fast‑paced, target‑driven environmentConfident, persuasive communicator with strong relationship building capabilityDetail‑oriented and disciplined in managing pipelines, forecasts, and customer dataResilient, adaptable, and comfortable navigating objections and complex sales cyclesTeam oriented mindset with the ability to collaborate across functions to close dealsKnowledge and Business AcumenUnderstanding of the General Construction market, including Compact Construction Equipment and Building Construction ProductsAbility to quickly learn and leverage Caterpillar products, customer applications, and market trendsCommercial understanding of pricing, credit, financing, and deal structuringCommitment to safety standards and operational excellenceAt Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.
