Associate Manager, Product Marketing

London, ON
$75,600-125,600 per year
Permanent
Full-time

1 day ago

Permanent Full Time-We're looking for an Associate Manager, Product Marketing who will play a critical role in shaping how workplace benefits and retirement products are positioned, launched and experienced in the market. This role partners closely with the Manager, Product Marketing to translate strategy, insight and business priorities into clear messaging, value propositions and go-to-market plans that drive results.Who you areA confident, collaborative marketer who can influence and guide decisions at all levelsStrategic in your thinking, with the ability to translate insight into clear, practical marketing recommendationsComfortable owning work end-to-end - from framing the problem through to delivery and executionCurious, innovative and open to testing new ideas and approachesRespected for your recommendations, follow-through and ability to bring others alongWhat you will do:Lead product marketing initiativesOwn product, segment or lifecycle marketing initiatives of moderate to high complexityTranslate enterprise and business strategies into clear product positioning, messaging and go-to-market approachesContribute to the development and evolution of value propositions, personas and messaging frameworksProvide informed marketing guidance that shapes decisions, priorities and directionDeliver strong go-to-market executionDevelop and execute go-to-market plans for new and enhanced products, aligned to business priorities and timelinesEnsure messaging is applied consistently and effectively across tactics and touchpointsEnsure content meets Canada Life voice, brand and style standardsDevelop and maintain plans, approvals and documentation in tools such as Workfront and SharePointProvide clear progress updates, surface risks early and navigate competing prioritiesMeasure, learn and continuously improveDefine success measures for initiatives and monitor performanceUse insights and analytics to optimize marketing efforts and inform future recommendationsContribute to continuous improvement in product marketing ways of working, tools and practicesWhat you will bring:3-5 years of experience in marketing, product marketing, go-to-market initiatives or complex campaign developmentUniversity degree in Marketing, Communications, Business or a related fieldProven ability to lead work through influence rather than formal authorityStrong project leadership skills, including planning, stakeholder management and deliveryExperience in financial services, insurance, workplace benefits, retirement or other regulated industries is an assetYou'll have the opportunity toLead meaningful product marketing work with visible business and customer impactHelp shape how Canada Life's workplace offerings are understood and experiencedWork in a collaborative, purpose-driven environment alongside experienced marketing and business partnersGiven the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: London, Toronto and Winnipeg. This is a hybrid position with 3 office days per week.-The base salary for this position is between $75,600 - $125,600 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.Grow with Canada LifeWe're united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.We're looking for people who live our values everyday: we step up, we do the right thing, and we deliver - for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!What we offer:We're committed to supporting our employees through every stage of their career. Here's what you can expect as a full-time or part-time permanent team member:

Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.

Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.

Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.

Financial Security: Company-matching pension plan, share ownership program and additional investment options.

Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

Learn more about .We're committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact . All information provided will be handled in accordance with applicable laws and Canada Life policies.Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.#LI-HybridRequisition ID: 5771Category: Corporate FunctionsLocation:London, ON, CA Winnipeg, MB, CA Toronto, ON, CADate: Apr 14, 2026If you are not finding suitable opportunities now, please click below to join our talent community!

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