Senior Search Specialist
Publicis Groupe View all jobs
- Toronto, ON
- $60,000-70,000 per year
- Permanent
- Full-time
Overview
- Activate and manage active SEM campaigns
- Build new campaigns, ads, and keywords based on client briefs
- Assist in compiling campaign spend estimates
- Perform optimizations based on insights from Search data
- Complete client reports with help from SEM Assistants
- Supervise small group of SEM Assistants
- Help training of SEM Assistants
- Contribute to account and client strategy development
- Optimize budget pacing, bids and bidding strategies, ads and more
- Pull data from multiple systems to create PowerPoint and Excel reports
- Identify opportunities or insights during ongoing accounts from Engine systems and reports
- Create and update keywords lists, ad copy, landing pages, and ad extensions
- Assist in providing insight and analysis and perform updates/optimizations to improve performance
- Oversee the reconciliation of monthly invoices
- 2 year of agency SEM experience or 2+ years of SEM experience outside of Agency
- A strong desire to learn and improve own skill set through directing learning
- Organization to work on multiple tasks simultaneously
- Detail oriented
- Comfort and strength in data aggregation, manipulation and analysis
- Strong numerical and computer skills
- High level of capability in Excel and PPT
- Good writing skills, for both ad copy writing and to summarize insights in a concise manner
- Strong public speaking, in order to discuss campaign aspects with clients in meetings
- Accountability