Brand Manager
Soucy View all jobs
- Drummondville, QC
- Permanent
- Full-time
- Define, implement, and evolve the brand strategy and positioning in alignment with the company's vision and business objectives
- Oversee product development, product portfolio management, and collection design based on market trends, the competition, and user needs
- Ensure brand consistency across marketing channels, distribution networks, and points of sale
- Oversee the rollout of collections and new products, including product launches
- Collaborate closely with the sales, R&D, procurement, and marketing teams to ensure strategic alignment
- Determine retail prices, ensure profitability, and contribute to sound inventory management
- Represent the brand at key industry events (trade shows, retailer events, demonstration days)
- Participate in budget planning and strategic decision-making