Regional Marketing Leader (Vancouver & Kelowna)

• Creative Mindset – You bring fresh ideas, challenge assumptions, and turn obstacles into opportunities.
• Proactive Approach – You take initiative, anticipate challenges, and seek ways to create a positive impact.
• Supportive Teamwork – You foster a culture of inclusivity, respect, and collaboration, helping others succeed.
• Trusted Advice – You act with integrity, expertise, and honesty, earning the confidence of clients and colleagues.
• Lead with Purpose – You empower, support, and guide others, driving meaningful results.

• Develop and lead a regional marketing plan for Vancouver and Kelowna aligned with business goals and market opportunities.
• Work with Managing Principals to identify and deliver on priorities.
• Serve as the primary marketing representative in regional leadership discussions.
• Collaborate with the national marketing team to ensure alignment on messaging, content, standards, and shared initiatives.
• Lead, coach, and support the BC marketing team, clarifying roles and expectations.

• Establish and manage regional marketing operations including proposal workflows, business development support, marketing materials, content management, resume updates, and OpenAsset upkeep.
• Oversee all pursuits within BC to ensure high-quality, timely submissions.
• Contribute to strategic pursuits and RFP responses, helping to identify win themes, and providing team review.
• Improve processes, templates, standards, and workflows for improved efficiency.
• Develop clear prioritization frameworks to help manage the team’s workload.
• Identify conventions, calls for papers, opportunities to publish technical articles and contribute to news articles.
• Track and analyze proposal win rates, including reasons for wins/losses and trends to guide improvements on proposal strategies, content quality, and pursuit decisions.

• Conduct client and market research and develop business development strategies and targeted plans that optimize win rates and achieve team revenue growth.
• Maintain and develop relationships with potential RJC clients and project partners.
• Support leads with BD priorities including client introductions, presentations, pitches, events, and outreach.
• Coordinate regional events, sponsorships, conferences, and client engagement activities.

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 8–10+ years of progressive marketing experience in the AEC or professional services industry.
• 3–5+ years of experience leading or managing a marketing team (regional leadership experience is an asset).

• Strong leadership capability with experience defining roles, setting expectations, and guiding team members.
• Excellent communication skills with the ability to translate technical information into client-focused messaging.
• Highly organized, able to manage multiple deadlines and priorities across regional offices.
• Strong understanding of marketing best practices, BD support, and pursuit strategy in the AEC industry.
• Proficiency in Microsoft Office; Adobe InDesign, CRM systems, and OpenAsset considered assets.
• Ability to influence, collaborate, and build trust with technical and operational leaders.
• Strategic thinker who can also execute hands-on work when required.
• Ability to remain calm under pressure.

• An inspiring workplace that supports its people and recognizes great work
• Stimulating, challenging projects and development opportunities to help you grow your skills and career
• Being part of a supportive and inclusive network of people that help each other reach their goals
• A comprehensive financial rewards program that recognizes your success, including eligibility for a performance-based bonus and share ownership program
• An extensive and generous benefits package including a $1000 Health Care Spending Account
• Maternity and Parental Leave Top-up Program
• Investing in your future, the opportunity to become part of an employee-owned organization and eligible for RJC’s matching Retirement Registered Saving Plan (RRSP)

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