Marketing Manager
The Canadian Brewhouse
- Edmonton, AB
- Temporary
- Full-time
- Develop and implement strategic marketing plans to promote Ribeye Butcher Shop and The Italian Bakery's Tesoro, including but not limited to advertising campaigns, promotions, events, and digital marketing efforts.
- Conduct market research and competitive analysis to identify opportunities for growth and differentiation in the market.
- Create compelling content, including product descriptions, blog posts, and social media posts, to engage customers and highlight the unique offerings of Ribeye Butcher Shop and Tesoro Grocery Store.
- Collaborate with the operations teams to develop promotional materials and sales collateral to support retail initiatives and drive in-store traffic.
- Monitor and analyze marketing performance metrics, including sales data, website traffic, and customer feedback, to optimize marketing strategies and improve ROI.
- Cultivate partnerships with local businesses, influencers, and community organizations to increase brand exposure and enhance community engagement.
- Manage marketing budgets, allocate resources effectively, and ensure that all marketing activities are executed within budgetary constraints.
- Stay informed about industry trends, consumer preferences, and emerging technologies to identify opportunities for innovation and continuous improvement.
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- Proven experience (5+ years) in marketing management, preferably in the retail or food industry.
- Strong understanding of digital marketing principles and proficiency in marketing analytics tools.
- Excellent communication skills, with the ability to create compelling content and effectively convey brand messaging.
- Demonstrated leadership abilities, with experience managing cross-functional teams and driving results in a fast-paced environment.
- Creative thinker with a strategic mindset and a passion for innovation.
- Strong project management skills, with the ability to prioritize tasks and meet deadlines in a dynamic work environment.
- Knowledge of the meat industry and gourmet food products is a plus.
- Flexible Hours
- Advancement Opportunities
- Benefit packages
- Staff Discount
- Lifelong Friendships