Senior Media Buyer, Digital

Toronto, ON
$60,000-65,000 per year
Permanent
Full-time

1 month ago

Job Description:Company descriptionSpark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.
OverviewThe Senior Digital Planner/Buyer is responsible for both the strategic planning and tactical buying of digital media(OLV, YT, CTV, Audio, Social, Display). This role requires a strong balance of analytical skills, negotiation expertise, and strategic thinking to ensure media plans align with brand objectives while delivering cost-effective results. The ideal candidate will have a deep understanding of the digital media landscape, including industry trends, audience insights, and vendor relationships, and will be able to execute campaigns effectively while ensuring financial accuracy and performance tracking.This role is ideal for a media professional who thrives in both strategic planning and buying, ensuring campaigns are well-planned, efficiently bought, and effectively measured for success.
Responsibilities

Develop strategic media plans that align with client objectives and industry insights.
Gather and analyze marketing, industry, and consumer insights to inform media recommendations.
Negotiate with media vendors to secure cost-effective placements while ensuring quality delivery of media objectives.
Manage contracts, insertion orders, and any revisions in collaboration with media partners.
Work closely with internal and external stakeholders to develop budget allocations across media channels.
Execute and manage media buys for OLV, YT, CTV, Audio, Social, Display ensuring alignment with the media plan.
Input and actualize media buys while maintaining accurate records of campaign financials.
Develop campaign performance documents and provide reporting in PowerPoint and Excel.
Conduct campaign optimizations and troubleshoot discrepancies to ensure seamless execution.
Maintain strong relationships with media suppliers and stay informed of market conditions and emerging trends.
Educate clients and internal teams on media landscape shifts and best practices.
Utilize and manage media systems, including DDS, Prisma etc.
Train and mentor junior team members, including Media Assistants.
Actively participate in internal and external meetings, providing strategic insights and recommendations.

Qualifications

Bachelor’s degree in advertising, marketing, business administration, communications, or related field preferred.
4+ years of experience in media planning and/or buying.
Strong negotiation skills with a proven track record of securing efficient media buys.
Proficiency in media research and reporting resources.
Excellent analytical and math skills with attention to detail.
Strong written and verbal communication skills, including client presentations.
Experience working with media systems (e.g. DDS, Prisma) and syndicated research tools (e.g. Vividata etc.)
Proficiency in Microsoft Excel, Word, and PowerPoint.
Ability to handle multiple projects in a fast-paced environment, meeting tight deadlines under pressure.
Strong critical thinking and problem-solving skills.
Team-oriented mindset with the ability to collaborate across departments and with external partners.

Additional informationWe’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary range for this position is $60k - 65k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.

Publicis Groupe

Apply Now