Account Manager

Golin

  • Toronto, ON
  • Permanent
  • Full-time
  • 1 month ago
We are looking for a confident and versatile Account Manager in our Toronto office.The ideal candidate will have proven experience working as a day-to-day contact for clients, with a deep understanding of the Canadian media and influencer landscape; strong presentation skills, ability to write for different audiences; bringing varied client experience including B2B and B2C.Read to "Go All In"? See below for more!What You'll Do:Account Management:
  • Serve as day-to-day client contact across 4-6 diversified accounts simultaneously
  • Develop integrated communications strategies across client portfolio
  • Lead client meetings, prepare materials, and manage follow-up communications
  • Anticipate client needs and proactively present solutions
  • Create and execute multi-channel campaigns across traditional PR, digital, and influencer marketing
  • Develop tactical plans aligned with business goals including outlining objectives, strategy, engagement tactics and determining KPIs
  • Stay closely connected to the industries you are working in to understand challenges and opportunities for your clients (i.e. read the news, communicate findings, flag issues IRT)
  • Lead cross-functional teams on integrated campaigns
  • Manage project workflows, timelines, and deliverables across multiple accounts
  • Oversee budget management for varied program types and sizes (fee and OOP tracking)
  • Manage relationships with vendors and other partners
  • Mentor junior team members and share cross-sector learnings
  • Collaborate with specialized practice groups within the agency and greater Golin network
Media & Influencer Relations:
  • Write compelling content including releases, pitches, backgrounders, and briefing documents
  • Manage national media strategies to enhance brand visibility across all channels
  • Execute brand events and consumer activations with end-to-end management
  • Cultivate strong relationships with national media across various beats (business, consumer, lifestyle, tech, healthcare)
  • Identify thought leadership opportunities across different industries
  • Secure coverage across broadcast, radio, online, and print for diverse client needs
  • Manage and oversee media monitoring and reporting
  • Manage influencer programs from identification through content review and reporting
Who You Are:
  • Minimum 3 years of progressive account management experience in PR agency setting
  • Bachelor's degree and PR certificate from recognized institution
  • Experience working across different sectors including consumer and B2B (or have the desire and motivation to learn the areas where you do not have as much experience)
  • Strategic thinking with ability to adapt approach by industry
  • Excellent writing and storytelling across different tones and audiences
  • Strong understanding of Canada's media landscape and knowledge of beats and sectors
  • Budget management experience
  • Proficiency in both traditional and digital PR tactics
  • Experience with influencer marketing platforms (CreatorIQ or similar)
  • Advanced skills in Microsoft Office Suite and PR tools (Meltwater, Cision, Muck Rack)
  • Exceptional project management and organizational skills (you love a WBS!)
  • Strong presentation skills and ability to confidently communicate with a variety of clients
  • Collaborative mindset with ability to work across teams
  • Flexibility and adaptability in fast-paced environment
  • Natural curiosity and desire to learn about new industries
  • Experience leveraging AI tools for efficiency
About Golin:Golin is a progressive public relations agency with expertise ranging from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. “Go All In” is the agency's ethos and commitment to bravery over mediocrity.Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information to conduct an interview.Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

Golin